Total Certificate – $3945

Audiences

  • Upskillers expanding their breadth of capabilities in digital marketing
  • Career changers developing a solid background in digital marketing
  • Traditional Marketers and Marketing Executives who want to expand their expertise
  • Marketing Managers and Senior Management
  • Small Business Owners who may or may not want to stay small

OPTION 1 – required: Both courses shown here are

  • Fundamentals of Digital Marketing
  • MindEdge s Digital Marketing certificate (self paced)

Electives – Select two 4-week short courses shown below

  • Advanced SEO – $895
  • Marketing Analytics (With Google) – $895
  • Social Media Storytelling – $895
  • Growing Your Small Business with ECommerce (Using Shopify) – $895

OPTION 2 – Facebook Digital Marketing Certificate – 24 weeks

6 courses/4 weeks each/leads to Facebook Certification.

Offered in conjunction with Pathstream
Facebook’s digital marketing course is designed to help small business owners and entry-level job seekers thrive in the modern age. Marketing allows companies to create impactful brand interactions at scale. As we deepen our relationships with the internet and our devices, there is more opportunity to communicate to customers online. Today over 50% of all marketing expenditure in the US goes digital marketing and this number is growing every year. In this course, you will be introduced to the world of digital marketing and how to create strategies that ensure you achieve your marketing goals. You will understand how to think about your customer, different channels you have available to you and how to measure and improve your marketing campaigns.

Facebook s Digital Marketing

  • Digital Marketing & Business Fundamentals
  • 4 Ps of Marketing & Unique Value Propositions
  • SWOT Analysis
  • Brand Positioning Strategy
  • Targeting & Segmentation
  • The Customer Journey, Marketing Funnel & Marketing Channels
  • Marketing Objectives & Measurement
  • Introduction to Digital Marketing & Content Marketing
  • Consumer Psychology & Buying Motivations
  • Branding
  • Content & Channel Strategy
  • Blog Writing
  • SEO
  • Writing for Various Marketing Channels
  • Google Sheets: Intro to Data Analysis and Visualizations
  • A/B Testing: Designing and Analyzing A/B Tests
  • Google Analytics: Collecting, Reporting, and Analyzing Data
  • Social Media Marketing Fundamentals
  • Understanding Audience
  • Running Campaigns
  • Planning Content
  • Creating Content
  • Advertising
  • Reporting and Analyzing Ads
  • Managing Social Media Communities
  • Search Engine Marketing
  • Campaigns and Ad Networks
  • Keywords
  • Search Ads
  • Display Ads
  • Ad Rank, Bids and Budgets
  • Optimization
  • Email Marketing
  • Create an Effective Email Campaign
  • List Segmentation & Management
  • Effective Email Design
  • Email Automation & Deliverability
  • Email Analysis