Introduction to the seven channels of digital marketing – $1695

Audiences

  • Upskillers expanding their breadth of capabilities in digital marketing
  • Early career professionals beginning the journey
  • Career changers developing a background in digital marketing
  • Traditional Marketers who want to expand their expertise
  • Small Business Owners who may or may not want to stay small

Program

Topic
Week 1 SEO (Search Engine Marketing)
Week 2 PPC (Paid Search & Pay Per Click)
Week 3 Web & Marketing Analytics
Week 4 Email Marketing
Week 5 Social Media Marketing
Week 6 Display Advertising
Week 7 Mobile Marketing
Week 8 Capstone