As part of the Level III Certified Digital Marketing Specialist Certificate you will first complete the Strategy and Planning Course (outlined below) and you will also choose 3 of the short courses listed at the bottom during registration.
Strategy and Planning Course (24 weeks)
There are nine modules in this course:
- Traditional Communications
- Digital Communications
- Digital Channels
- Marketing Automation
- Budget and Resourcing
- Big Data & Analytics
- Digital Leadership
- Strategy Formulation and Plan
This module will introduce you to the Digital Marketing Institute’s 3i methodology and framework, which will enable you to plan and develop an effective strategy for your organization. You will learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
The Traditional Communications module explores communication before digital marketing became widespread and how it has evolved over the years. You will explore the strengths of traditional communication methods, as well as realizing its limitations. It will help you understand how to respond to a range of different situations and how digital communications can be integrated with traditional approaches.
This module will introduce you to the concept of digital communications and how to use them to engage with an audience. You will also become familiar with the tools and timelines associated with a digital campaign and PR activities
The Digital Channels module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.
This module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
Budget & Resourcing
The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy. On completion of this module, you will be familiar with the key areas to consider when creating a budget for digital activities and understand the range of documentation required.
Big Data & Analytics
This module will provide you with a broad understanding of Big Data, Advanced Analytics and AI. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being employed to help businesses succeed. You will learn the elements and practices that make up an efficient analytical approach and the main considerations when constructing a formal analytics program for your business.
The Digital Leadership module will guide you in your transition from a traditional to a digital strategy and empower you to mentor coach and lead your team in their digital marketing activities. You will learn how to bridge the gap between marketing and sales, act as a social leader, build and maintain awareness of your digital strategy and implement effective communication strategies.
Strategy Formulation & Plan
The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program. It introduces you to methodologies for utilizing a SWOT Analysis to develop SMART objectives and create a coherent strategic plan for your organization.
Short Courses: Choose 3 (3 weeks per course)
During registration you will be asked to choose 3 of these short courses as part of this certificate. The short courses represent a deep dive into specific digital marketing areas, and can be catered towards your learning goals.