Instructors

Anne Driscoll

Managing Director, eCommerce Professionals Association

Driscoll_241pxAnne Driscoll holds a bachelor’s degree in English from Trinity College (Hartford) and an MBA in Marketing/General Management from Northeastern University. Over the past 20 years, Anne has worked with companies such as Victoria’s SecretGuitar Center, and Filene’s Department Store, as well as smaller, mid-sized companies and start-ups, to build integrated omni-channel campaigns.

Her work over the last decade has focused specifically on eCommerce and digital marketing, building and creating brands, and developing marketing programs and websites for large and small companies, including the optimization of programs in merchandising, Search Engine marketing, Adwords and SEM management, analytics, email marketing, affiliates, Amazon, and other marketplaces.

Krista Park

Krista ParkKrista Park is the Director of Analytics at Greenlane Marketing where she works with brands to identify, build, implement, and use analytics solutions. Her experience ranges from sole entrepreneur clients through multinational corporations and across a variety of verticals including consumer packaged goods, pharmaceutical/healthcare, telecommunications and insurance. With past experience including media planning and buying, along with active Data Science and Business Analytics certifications, Krista has developed and led analytics for companies such as Coca-ColaDirecTVBaxter Healthcare, and American Red Cross.

Bill Rowland

Bill is the Director of Search Engine Optimization (SEO) at Trinity Insight where he works with e-commerce retailers of all sizes to maximize online visibility, traffic, and revenue.  From large brands like Levi’s and Toys R Us to more modestly sized ventures, his experience includes SEO strategy, technical optimization, website development, content strategy and more. Finally when he’s not working, Bill spends his leisure time organizing the SEO Grail Philadelphia Meetup, experimenting with cocktails on TheCocktailNovice.com and taking stupid photos of his cats Larry & Leroy.

Jed Singer

Jed has led successful social and mobile marketing activations for amazing brands like the NFL, NBA, American Express, Coach, P&G, AB-InBev, MasterCard, CBS, ESPN, and HBO. He is the President of Socialight Marketing, the leading B2B content & community marketing consultancy. Prior to Socialight, Jed was the VP of Product Marketing at Stuzo, an enterprise software development firm with Fortune 500 client roster.