Instructors
Anne Driscoll
Managing Director, eCommerce Professionals Association
Anne Driscoll holds a bachelor’s degree in English from Trinity College (Hartford) and an MBA in Marketing/General Management from Northeastern University. Over the past 20 years, Anne has worked with companies such as Victoria’s Secret, Guitar Center, and Filene’s Department Store, as well as smaller, mid-sized companies and start-ups, to build integrated omni-channel campaigns.
Her work over the last decade has focused specifically on eCommerce and digital marketing, building and creating brands, and developing marketing programs and websites for large and small companies, including the optimization of programs in merchandising, Search Engine marketing, Adwords and SEM management, analytics, email marketing, affiliates, Amazon, and other marketplaces.
Tyler King
SENIOR SOCIAL MEDIA & COMMUNITY MANAGER at PandaDoc
It always makes me feel uncomfortable when people call themselves social media ninjas or “master,” now if someone were to call me a Social Media Jedi master, that would be pretty cool. I’m a reformed history major working in marketing, more specifically, social media marketing. I got my start in digital marketing over a decade ago, and over the years I’ve been able to work with some truly incredible brands like the NBA’s G League, Nordictrack, Dell, Pluralsight, Zions Bank, BambooHR and PandaDoc.
So now, I find myself living the dream, helping businesses find the right stories that not only help sell their product but build their brand as well. I’m currently employed as the Senior Social Media & Community Manager for PandaDoc.
Krista Park
Customer Experience Analytics Manager at Mobiquity Inc.
Krista Park is the Customer Experience Analytics Manager at Mobiquity Inc., where she works with brands to identify, build, implement, and use analytics solutions. Her experience ranges from sole entrepreneur clients through multinational corporations and across a variety of verticals including consumer packaged goods, pharmaceutical/healthcare, telecommunications and insurance. With past experience including media planning and buying, along with active Data Science and Business Analytics certifications, Krista has developed and led analytics for companies such as Coca-Cola, DirecTV, Baxter Healthcare, and American Red Cross.
Bill Rowland
Director of Seach Engine Optimization (SEO) at Trinity Insight
Bill is the Director of Search Engine Optimization (SEO) at Trinity Insight where he works with e-commerce retailers of all sizes to maximize online visibility, traffic, and revenue. From large brands like Levi’s and Toys R Us to more modestly sized ventures, his experience includes SEO strategy, technical optimization, website development, content strategy and more. Finally when he’s not working, Bill spends his leisure time organizing the SEO Grail Philadelphia Meetup, experimenting with cocktails on TheCocktailNovice.com and taking stupid photos of his cats Larry & Leroy.
Andrew Stoller
Andrew Stoller is the founder and President of Stoller & Company Inc., a web design and development firm in Baltimore, Maryland. He has more than 25 years experience in custom e-Commerce development, direct-to-consumer web development, WordPress and Shopify design, lead generation, and search engine optimization. Stoller & Company serves a wide range of clients from small local retailers and services, to national direct-to-consumer brands. Andrew resides in Towson, Maryland with his wife, three children and his Welsh Springer Spaniel, Owen.