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UVM Craft Beer School Courses

Looking to keep abreast of current best business practices and strategies to improve your brewery’s operation? Offer affordable training to your team through our 5-week, fully online brewery business courses.

As the craft beer industry evolves and competition grows, a brewery’s team must be on their game in all areas of brewery finance, marketing, beer sales, creation of successful taproom events, use of social media for brand building—among many other timely and pertinent business topics.

Drive your brewery’s growth by investing in your people through UVM’s accessible and economical online training programs.

Course Offerings:

IP Protection in Craft Beer

Taught by Matthew McLaughlin, an attorney who has built his practice around assisting, advising, and representing breweries and distilleries, our 5-week, fully online course will examine a range of legal issues involving copyrights, trademarks, and employment law to secure IP. Whether or not you decide to work with an attorney, building this knowledge is necessary to help you avoid making common mistakes and understand how to guide your attorney’s efforts should the need for counsel arise. Learn more.

Legal and Regulatory Compliance in Craft Beer

Staying in compliance is critical for a start-up or existing operation to keep its doors open and continue to manufacture its product. The University of Vermont’s Business of Craft Beer Program is pleased to offer an immersive, 5-week, fully online short course tackling compliance issues surrounding production and inventory, taxes, records, reporting, and more. Learn more.

Financing Your Start-up Brewery

The main objective of this 5-week online class is to present, in detail, a number of the financing options for your startup brewery to allow you to choose the model that will fit your concept and needs best. Learn how to compare and contrast different financing options and interact not only with our instructor Maria Pearman, but also with our guest speakers including attorneys, bankers, brewery owners, and investors. This class starts on July 17th!  Learn more.

Business Models for Your Brewery

This 4-week, fully online UVM Beer School course will explore the various operating models of breweries that currently exist or have evolved into relevance. Topics will include the legal and monetary obligations of each at the startup phase, typical cash inflows and outflows, sample financial statement design for each model, and tax obligations. Learn more.

Maximizing Taproom Revenue

Taught by Kary Shumway, the founder of Beer Business Finance and Craft Brewery Financeour 100% online course will expose you to strategies and tactics to increase brewery taproom sales and profitability. Learn how to create a chart of accounts to further measure and improve your bottom line, and what features to look for when choosing a Point of Sale System. By the end of the course, you will know the best practices and how to utilize templates to help you project your taproom sales, margins, and operating costs. This class starts on October 9th!  Learn more.

Brew Pub/Taproom and Restaurant Planning

Has your tasting room grown and you’re feeling the push to expand your food offerings? Are you considering breaking into the craft beer industry and/or opening your own brewpub? Through UVM’s 4-week, fully online Beer School course, you’ll learn how to navigate the necessary and relevant elements needed to transform your tasting room into a full-service brewpub/taproom. Anticipated Start: February 2020. Learn more.

Coming Soon!

Creating Brewery Events & Community Connections: TBD

Social Media: Handling Difficult Situations & and How to Avoid a Social Media Blow-up: TBD



I spent over six months looking for a digital marketing course and this course was shared with me by my mentor. I have already recommended this course to my colleagues and friends.

Rhianna R. Taniguchi, Account Executive
The Denver Post

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