In today’s ever-changing and increasingly digital landscape, traditional selling methods have been upended, replaced by a new set of skills and techniques to connect consumers to businesses and services.

With customers now researching, interacting, reviewing, and purchasing both goods and services online, this shift has markedly changed approaches for sales professionals, rendering tried-and-true techniques (such as cold calling) ineffective. Successful sellers now need to understand how to prospect and nurture effectively online – particularly through social networks.

UVM’s 5-week, fully online program will cover:

  1. Fundamentals of Social Selling
  2. Finding & Targeting Prospects
  3. Attracting Customers
  4. Increasing Engagement
  5. Closing & Retaining

Aligned with the latest innovations in the industry and designed by experts, UVM’s Digital & Social Selling Specialist program provides a globally recognized certification sure to benefit any modern seller.

Certification Benefits

Enhancing your credentials and providing up-to-date digital and social selling skills needed to flourish in the digital economy of today, UVM’s program is designed to be a complete tool kit for B2B sales reps, equipping sales professionals with the best social selling techniques, tools, and knowledge to integrate digital into sales processes, boost engagement, and increase conversions.

Upon successful completion of a one-hour examination, you will be awarded a globally recognized specialist certification in digital and social selling.

Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for:

  • Salespeople
  • Consultants
  • Business Development Executives
  • Managers of all levels

Certified professionals recognize the value of social selling and incorporating digital techniques to enhance sales performance. You will understand how to find, attract, and engage prospects through social, content, and an existing network. What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates, and maintain post-sale contact.