What You Will Learn
The Digital Marketing Fundamentals Professional Certificate gives you a firm grounding in theory and an invaluable opportunity to practice. Whether you’re an existing marketing professional looking to brush up on your skills or you’re completely new to the industry with no background in digital marketing, the program will position you as an expert.
Each week of the digital marketing program explores an online marketing channel:
- SEO (Search Engine Optimization)
- Analytics (including Google Analytics)
- Paid Search (including Google Adwords)
- Email Marketing (including SMS strategies)
- Social Media Marketing (including TikTok & YouTube strategies)
- Display Advertising
- Mobile Marketing
- Capstone Project
Plus Career-Boosting Micro-Modules
- Advanced Digital Marketing Analytics: Marketing Attribution
- A.I. Marketing
- Influencer Marketing
- TikTok Marketing
- YouTube Marketing
- Creating a Marketable You
“We structured a program that would give you the advantages that are much more valuable than any do-it-yourself.”
Erik Harbison, UVM Lead Instructor Digital Marketing Fundamentals
Request Info now and get ready to advance your career in digital marketing.
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