The course BSAD 153 A is currently full.

Complete the inquiry form on the right to help us gauge interest. We will attempt to add more seats in this or a similar course.

Please continue to check the availability of this course—enrollment may vary before the deadline to add:

About BSAD 153 A

Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies. Prerequisites: BSAD 150; Business Administration major or minor; minimum Junior standing.


Prereqs enforced by the system: BSAD 150; BSAD Majors or BSAD minors; Minimum junior standing; Students cannot earn credit for both CDAE 127 and BSAD 153; Open to Degree and PACE students

Section Description

The purpose of the course is to study the process of consumer choice, its determinants and its implications for marketing strategy and to show how concepts, principles and theories from various social sciences (e.g., psychology, sociology, anthropology) are applied in consumer behavior studies. The class is also designed to enhance your communications skills, both written and oral, and to build your understanding of the dynamics of working with others. These are skills marketing managers need to succeed in the workplace. Because marketing is a practical discipline that involves art as much as science, this course will be taught through a combination of lectures on the concepts and principles, discussion of their applications, and analyses of some significant marketing/consumer behavior issues.

Section Expectation

This course combines lecture and discussion formats. Readings include material from the text and a required case packet.


Grades for this course will be based on the following: two exams, two individual case analyses assignments, one group assignment, and class participation.

Course Dates



Kalkin Building 007 (View Campus Map)


to on Wednesday

Important Dates

Note: These dates may not be accurate for select courses during the Summer Session.

Courses may be cancelled due to low enrollment. Show your interest by enrolling.

Last Day to Add
Last Day to Drop
Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
Last Day to Withdraw


    There are no courses that meet this criteria.