The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: EC 012 with a minimum grade of C-; MATH 019 or MATH 021 with a minimum grade of C-; STAT 141 or STAT 143 with a minimum grade of C-, or PSYS 053 with a minimum grade of C- and PSYS 054 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission; minimum Junior standing.
Prereqs enforced by the system:EC 012, Math 019 or Math 021, STAT 141 or STAT 143 or EC 170 or PSYS 053 & PSYS 054 with a minimum grade of C-; BSAD, CSIS, EMGT majors or BSAD minors; SMGT minors by Instructor Permission; For permission email email@example.com; Minimum junior standing; Cannot earn credit for both CDAE 168 and BSAD 150; Open to Degree and PACE students
This course is designed to provide you with a basic understanding of the marketing mix (product, place, price and promotion) and key perspectives that shape marketing activities. These perspectives include the global marketplace, consumer trends and behaviors, entrepreneurship and sustainability. We work with each of these topics to consider their impact on the concepts and practice of marketing. Upon completion of this course you should: 1. Have a working vocabulary and an understanding of basic marketing concepts; 2. Understand the composition of the marketing mix; 3. Understand the activities undertaken by marketers in the business world; and 4. Be able to recognize and evaluate key marketing decision-making situations.
Exams, written and oral assignments will be used.
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