The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: EC 012 with a minimum grade of C-; MATH 019 or MATH 021 with a minimum grade of C-; STAT 141 or STAT 143 or EC 170 with a minimum grade of C-, or PSYS 053 with a minimum grade of C- and PSYS 054 with a minimum grade of C-; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission; minimum Junior standing.
Prereqs enforced by the system: EC 011, EC 012; MATH 019 or Open to Degree and CDE students MATH 021; STAT 141 or STAT 143 or EC 170 or PSYS 053 and PSYS 054 with a minimum grade of C-; Minimum Junior Standing; BSAD, CSIS, EMGT majors or BSAD minors; SMGT minors by permission; Open to Degree and CDE students. for permission email firstname.lastname@example.org;
Marketing management is the introductory marketing course in the School of Business Administration. The objective of this course is to equip you with the basic tools of marketing to analyze real-world business phenomena. It is hoped that, as a result of successfully completing the requirements of this course you will (1) have a sound understanding of basic marketing concepts, (2) understand the activities undertaken by marketers in the business world, and (3) critically analyze and evaluate key marketing decision-making situations. The course covers topics including strategic market planning, marketing research, consumer behavior, business-to-business marketing, market segmentation, marketing mix decisions (product, promotion, pricing, and distribution), global marketing and marketing ethics.
The course will consist of class discussions, case analyses, exams and a team project. You are expected to come to class fully prepared for discussion, critique, and analysis of the assigned readings. The course will encourage the active involvement of each and every student.
Grading Structure Method Points Due Date Class participation 50 Continuous Assignments 50 See course schedule Midterm Exam #1 100 See course schedule Midterm Exam #2 100 See course schedule Final Exam 100 See course schedule Team project 100 See course schedule TOTAL 500
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