Introduction and analysis of aesthetics and function of design in the context of communications and marketing, the built environment, and community development.
CEN, CENT, CID, PCOM, COM majors, CA, CDA4, CEN, CENT, CID, GBCD, PCOM, COM minors; Open to CDE and Degree students
Course topics and work examine how humans process visual information, how visuals are used in messaging, and how social and political practices are embedded within media narratives and designed environments. This is a fundamental, non-laboratory hybrid format class that will address a broad range of topics as they pertain to visual communication. Course content and applied activity is based on the study of perception and cognition, and analysis of the use of visual social semiotics in public media and discourse, with a focus on the methods by which visual information is used to persuade, motivate and inform in various contexts.
Students should expect to spend at least 8 hours a week on coursework outside of class, with additional time for the term project(s). Students are expected to have familiarity and reliable access to computers and the internet, as well as the use of Blackboard. Students use a digital device such as smartphones or cameras to complete an applied term project. Relevant articles are assigned and provided, along with video clips and examples to review.
Term grade based on: At least one term project, bi-weekly discussion group assignments, bi-weekly quizzes.
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