Analysis of consumer choices through the examination of consumer behavior theories, current marketplace issues and public policy. Prerequisite: One of the following: CDAE 024, CDAE 015, ENGS 001, ENGS 050, or permission.
Dates: May 20 - June 14, 2019
This course provides a critical analysis of consumer choices from psycho-social, cultural, marketing and legal perspectives, with an emphasis on American consumers. Applications of consumer behavior theories will be emphasized.
At the end of this semester, you as a consumer will learn how to • evaluate the public policy implications of ethically problematic (or deviant) consumption and market practices, • act ethically and responsibly in today’s marketplace.
Online Quizzes 40% Discussion Board Posts 30% Final Exam 30% TOTAL 100%
Online Course (View Campus Map)