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Specialized or experimental courses offered as resources permit. Prerequisite: Business Administration major or minor; Minimum Junior standing.
Dates: May 21 - July 13, 2018; Pre-req: BSAD 150
Students will learn how digital communication tools and platforms have increased the wide range of marketing options for organizations. Theoretical strategy, professional engagements, and hands-on practice will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Students will participate in an online ecommerce simulation that mimics foundational practice in search engine marketing, email marketing and landing page optimization. Students will become Inbound Certified as part of the course requirements.
Online Course (View Campus Map)