UVM Business of Craft Beer

Building a Brewery Part 1: The Foundation for Success in Craft Beer

If knowledge is power, former Air Force pilot turned commercial pilot Mark McClain just might be superman. Since he set his sights in 2017 on starting his own brewery in Pittsburg, Kansas, he has been collecting every bit of information possible in order to create a successful brew pub. From technical training on brewing from […]

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Brewery Operations 101: Quality Control, Environmental Best Practices & Supply Chain Management

Photo by Amber Osgood By Tera Dacek We chatted with the folks over at First Key Consulting, a leading global brewing industry consulting firm, to get the lowdown on brewery operations. Here are our key takeaways: Quality Control You are with a group of friends and you ask, “Does this beer taste good to you?” […]

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UVM Alum Sean Lawson Finds Sunshine and the Holy Grail of Craft Beer

Photo: Sean Lawson and his wife, Karen. By Tera Dacek The name “Lawson” may make you think of Lawson’s Finest Liquids, one of Vermont’s most sought-after breweries. But when owner Sean Lawson returned to Vermont after living out west, it was to work in environmental science and forestry, not open up a brewery. We talked […]

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How to Create a Digital Marketing Strategy for Your Brewery

By Tera Dacek If you spend all of your time plugged in, you totally get digital marketing, right? Not necessarily. Looking at the landscape, thinking about your brand story and goals, as well as creating a plan often requires a bit of unplugging. We caught up with Drew Vetere, the media specialist at Long Trail […]

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Brewery Ownership: How to Avoid Industry Pitfalls and Succeed

Photo: Paul Hale, co-founder of Queen City Brewery. By Tera Dacek Competition in the craft beer market is on the rise. That’s good news for consumers, but not so great for start-up breweries trying to make their mark in the industry. An article published by the Brewers Association in 2013 says, “For a variety of […]

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5 Questions with Student Michael Spikes: Looking for a Competitive Edge in Craft Beer Sales

Photo: Alan Levine/Flickr By Tera Dacek Savannah, Georgia, resident Michael Spikes chose the military route and joined the Air National Guard after high school. He is still in the guard and is also currently working for Draft Beer Services of Atlanta cleaning and maintaining lines in the Savannah area, both very important jobs. How did […]

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Vermont’s Small and Humble Start in Craft Beer

By Tera Dacek Vermont not only ranks number one in the amount of breweries per capita, its amount of breweries also doubled from 2011 to 2014 from 20 to 40. With breweries such as the Alchemist, Hill Farmstead, and Lawson’s Finest Liquids bringing in beer tourism from across the country, Vermont is also home to […]

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