technology
How Web Analytics Can Help You Understand Your Customers
Bounce rates. Page views. Acquisition. New vs. returning visitors. When it comes to web analytics, which metrics are the most important? When used collectively and strategically, all of them matter, says web analytics expert Krista Park who teaches UVM’s Online Analytics Certificate. “It’s about understanding analytics as a whole,” says Park, Customer Experience Analytics Manager […]
How to Improve Communication Skills in a Digital World
Learn how to effectively harness communication tools and strategies to improve your communication in a digital world.
UVM Alumna Explores Her Interest in Geographic Information Systems (GIS) and Gains Practical Experience
Archaeology, landscapes, and geology are longtime interests of Janet Bull. But geographic information systems or GIS appeared on her radar only recently. Bull, a UVM alumna, has a career that has ranged from registered nurse to law clerk to an assistant attorney general for the State of Vermont. Over the past several years, she decided […]
Complex Systems Graduate Certificate Helps Students Learn the Art and Science of Data
As an engineering manager at Google’s Open Source Programs Office in Seattle, Amanda Casari thrives on leading a team, working with the research community, and strengthening open-source communities’ ability to make data-informed decisions. Casari, who graduated from UVM in 2011 with a Master of Science in Electrical Engineering, was one of the first students to […]
Exploring Complex Systems in a Complicated, Data-Driven World
When Professor Peter Dodds describes complex systems and data science, he talks about giving students the skills they need to solve problems and help the world. Dodds, who arrived at UVM’s College of Engineering and Mathematical Sciences (CEMS) in 2006, helped develop the Vermont Complex Systems Center within UVM, a post-disciplinary team of faculty and […]
Summer Drone Course Gives High School Students a Close-up View of UVM
A drone course at UVM propelled Griffin Bohan’s college dreams to new heights. The Brooklyn Technical High School senior enrolled in the Drones for Environmental Mapping course last summer as part of UVM’s Summer Academy program. The experience not only opened his eyes to campus life but also allowed him to envision what the future […]
SEO Digital Marketing Training Teaches Best Practices to Improve Ranking
Are you interested in ranking your company’s website more highly on Google? While there’s no magic formula to search engine optimization (SEO) success, there are fundamental practices to help maximize your performance. Bill Rowland, former director of SEO at Trinity Insight in Philadelphia, is teaching UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]
UVM Helps Tom Pelisson Sharpen His Digital Marketing Prowess
Tom Pelisson wants to make his mark in the digital marketing industry. To accomplish that, he needs a comprehensive skill set. As the head of partnerships at Rejoiner, an email marketing SaaS company in Newport, Rhode Island, Pelisson could talk to clients all day about email click-through rates, email ROI, and conversions. But over the […]
Persisting with Online Courses When The Going Gets Tough
By Carolyn Siccama, EdD You’ve signed up for your first online course. After hearing how convenient and flexible they are, you decide to give it a try. Within the first few weeks of the course, some challenges come your way. You are asked to travel for work, you are moving into a new house, and […]
How to Effectively Build Your Network While Taking an Online Course
By Erik Harbison It is hard to ignore the rise of online courses. Students and young professionals are embracing this popular way to learn. You can now expand your knowledge base on any topic from the comfort of your home. One obvious benefit of this type of learning is that you’re able to prepare yourself […]
