featured-business

UVM Helps Tom Pelisson Sharpen His Digital Marketing Prowess

Tom Pelisson wants to make his mark in the digital marketing industry. To accomplish that, he needs a comprehensive skill set. As the head of partnerships at Rejoiner, an email marketing SaaS company in Newport, Rhode Island, Pelisson could talk to clients all day about email click-through rates, email ROI, and conversions. But over the […]

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Building A Brewery Part 2: Branding for Success

There is no doubt that in order to succeed in the increasingly competitive craft beer industry, you need to make great beer. But what too many potential breweries fail to consider when planning their business, is how to best position their brand for success. In addition to making beer that customers want to drink, a […]

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Social Media Marketing Course Helps Professionals Build Effective Campaigns

What good is a social media marketing campaign without a solid strategy to guide your efforts? Justine Johnson of Menomonie, Wisconsin, was looking to refine her social media strategy skills when she came across UVM’s Advanced Social Media Marketing course. The University of Wisconsin-La Crosse alumna worked in social media marketing for Bassett Healthcare Network […]

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Industry Experts Weigh in on Brewery Professional Development Courses at UVM

Running a successful brewery involves everything from complying with regulatory requirements and protecting intellectual property to restaurant planning and maximizing taproom sales. UVM’s Beer School offers professional development online courses designed for staff who want to fine-tune their knowledge and skills at existing breweries. The Beer School launched earlier this year as a counterpart to […]

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UVM Drone Workshop to Highlight Safety, Planning & Data Collection

Unmanned aerial systems (UASs), commonly known as drones, made their debut in the military about a century ago. Only in the past few years have drones become more popular with increasing commercial interest. Researchers at UVM’s Spatial Analysis Laboratory are seeing a rising demand for drone instruction. “There’s so much interest as more and more […]

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Best Practices and Successful Strategies for E-Commerce Merchandising

Successful e-commerce merchandising is all about making sales. But what happens in between setting up shop and selling online is critical for any online retailer. Everything from inventory, selection, price, product photos, and customer reviews are a must for competitive online merchandising. “Merchandising means getting the right products and the most attractive assortment that customers […]

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SEO Digital Marketing Training Teaches Best Practices to Improve Ranking

Are you looking to rank your company’s website on page one of Google? While there’s no magic formula to search engine optimization success, there are fundamental practices to help maximize your website’s performance. Bill Rowland, director of SEO at Trinity Insight in Philadelphia, is teaching  UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]

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The Risks and Rewards of Operating a Brewery Taproom

Customers not only expect good beer at a taproom. They also want to enjoy a good time. With so many craft beers to choose from, more breweries are opening taprooms to compete in today’s crowded marketplace. By selling IPAs, stouts or pilsners along with serving food or hosting events, breweries are hoping to reap the […]

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Cabot Creamery Co-operative Manager Nick Managan Strives to Keep Learning

What makes a good manager? For UVM alumnus Nick Managan ’05, it’s all about accountability and hard work. Managan has been employed full-time at Cabot Creamery Cooperative for ten years, working his way up through the ranks and being mentored by his supervisors along the way. In 2017, he was promoted to Northeast marketing manager […]

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How Web Analytics Can Help You Understand Your Customers

Bounce rates. Page views. Acquisition. New vs. returning visitors. When it comes to web analytics, which metrics are the most important? When used collectively and strategically, all of them matter, say experts Krista Park and Ryan Andricks, who will separately teach UVM’s online Web Analytics and Data-Driven Decision Making course. “It’s about understanding analytics as […]

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