digital marketing

UVM Helps Tom Pelisson Sharpen His Digital Marketing Prowess

Tom Pelisson wants to make his mark in the digital marketing industry. To accomplish that, he needs a comprehensive skill set. As the head of partnerships at Rejoiner, an email marketing SaaS company in Newport, Rhode Island, Pelisson could talk to clients all day about email click-through rates, email ROI, and conversions. But over the […]

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Social Media Marketing Course Helps Professionals Build Effective Campaigns

What good is a social media marketing campaign without a solid strategy to guide your efforts? Justine Johnson of Menomonie, Wisconsin, was looking to refine her social media strategy skills when she came across UVM’s Advanced Social Media Marketing course. The University of Wisconsin-La Crosse alumna worked in social media marketing for Bassett Healthcare Network […]

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How to Avoid the 3 Biggest Mistakes Companies Make in Social Media

Jed Singer is co-founder of, the #1 career resource for modern marketers and a thought leader in the social media marketing space. He is an instructor in UVM’s new short course Advance Social Media and facilitates the social media marketing program in the Digital Marketing Fundamentals Certificate. We talked to him about the dos and don’ts […]

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Best Practices and Successful Strategies for E-Commerce Merchandising

Successful e-commerce merchandising is all about making sales. But what happens in between setting up shop and selling online is critical for any online retailer. Everything from inventory, selection, price, product photos, and customer reviews are a must for competitive online merchandising. “Merchandising means getting the right products and the most attractive assortment that customers […]

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SEO Digital Marketing Training Teaches Best Practices to Improve Ranking

Are you looking to rank your company’s website on page one of Google? While there’s no magic formula to search engine optimization success, there are fundamental practices to help maximize your website’s performance. Bill Rowland, director of SEO at Trinity Insight in Philadelphia, is teaching  UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]

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For 2nd Year in a Row, UVM Secures Top Spot as Best Online Digital Marketing Program

UVM’s Digital Marketing Fundamentals program continues to be the highest ranking online digital marketing certificate program by The website ranks the 20 best online digital marketing certificate programs and was established to provide research and insight into current marketing education. UVM secured the number one spot two years in a row, followed by Duke University […]

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How a Communications Professional Transformed Her Digital Marketing Skills

Charlotte Blend’s job is to ensure that the public knows exactly what services the Lund organization offers to the community. As the communications and foundations coordinator at Lund—a nonprofit organization that provides treatment, education, adoption, and family support services to approximately 4,400 Vermonters each year—understanding the digital marketing landscape is a must. In December, Blend […]

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The Biggest Social Media Mistakes Your Company is Making

Photo by Jason Howie/Flickr Q&A with UVM Digital Marketing Instructor Jed Singer Jed Singer is President of Socialight Media, a digital consultancy firm in Philadelphia. He is an instructor in the UVM Digital Marketing Fundamentals Program. We talked him about the dos and don’ts of social media in the business world. Generally speaking, which social […]

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Alumni Advice: Betsy Bartosiak on Twitter and Taking Your Social Media Presence Seriously

Photo by Marisa Allegra Williams By Sarah Tuff Dunn As a senior account executive for Twitter, Betsy Bartosiak ’08 chooses her words carefully. “Brevity is the soul of wit,” she says, citing William Shakespeare in her No. 1 tip. It was the four count, however, rather than the 140-word-count that steered Bartosiak toward her current […]

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8 B2B Digital Marketing Predictions for 2016

By Jed Singer Instructor, UVM Digital Marketing Fundamentals Program Every year, we take a look at how the landscape has evolved over the past 12 months in our end-of-year social marketing trends wrap-up. We also like to look forward and make some data-driven predictions on changes to the digital marketing space during the next 12 […]

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