digital marketing
Social Media Marketers: 5 Tips to Leverage Artificial Intelligence (AI)
UVM digital marketing instructor and social media marketer, Tyler King, offers tips to leverage artificial intelligence (AI) for social media marketing.
How to Learn and Apply Digital Marketing Strategies in Just 8 Weeks
Digital marketers need to take education beyond the free, short online certificates if they want to advance in their careers.
How to Keep Your Digital Marketing Skills Fresh Well into Your Career
In the world of always-evolving marketing, learn how one sales and marketing veteran looked to UVM to help sharpen his digital marketing skills.
The Fastest Way to Land an Entry-Level Digital Marketing Job
You have digital marketing knowledge under your belt and want to break into the field. Smart move. The field of digital marketing is in hyper-growth mode with a 63% increase in jobs in the past 6 months, according to LinkedIn data. Yet, you’re facing the age-old problem: you need experience to get a job, and […]
UVM Program Helps Digital Marketing Professional Succeed in Her New Job
Hannah Normandeau felt confident about her social media marketing skills. But when it came to paid search, analytics, and SEO, she wasn’t as comfortable. The Waterbury, Vermont resident decided to enroll in the UVM Digital Marketing Fundamentals Professional Certificate, an online, eight-week, digital marketing certificate program that covers everything from SEO to web analytics to […]
Search Engine Optimization (SEO) Strategies Shift Due to Global Pandemic
Search engine optimization or SEO, the practice of increasing quantity and quality of traffic to your website through organic search engine results, is a long-term digital marketing strategy. Which means SEO may not be the first tactic companies turn to in a global pandemic. But as the COVID-19 crisis continues, digital marketers are starting to […]
A Baltimore Consultant Refines Her Digital Marketing Skills
Consultant Liz Potarazu’s sweet spot is sales enablement and marketing alignment. But one area the Baltimore resident didn’t feel particularly confident about was digital marketing. In January, she made a New Year’s Resolution to brush up on her digital marketing skills and take a course. She enrolled in the UVM Digital Marketing Fundamentals Professional Certificate […]
COVID-19 Employment in Crisis: When Work Can’t Wait
By Kate Whitney There’s no mitigating this: the effects of COVID-19 on our nation’s economy and unemployment rate have been dismal, record-breaking, and devastating. More than 33 million Americans have filed for unemployment benefits since the start of the coronavirus pandemic—with 3.2 million filing at the end of April. Despite the recent Washington Post poll […]
Diving Instructor Optimizes His Digital Skills in Online Marketing Course
Paul Nonemaker is changing careers and exploring career options in digital marketing. Nonemaker’s background is in mental health counseling. But after deciding to make a change, he enrolled in the UVM Digital Marketing Fundamentals Professional Certificate Program. The eight-week online marketing course covers everything digital—from SEO to paid search to email marketing. “I liked how […]
You Can Land Your Dream Job. Tips from a Recruiter and UVM Career Coach.
Sue Scholm wants all of her students to land their dream job. With a background in corporate recruiting, Schlom has the unique perspective of knowing what businesses are looking for and what stands out on a resume. In fact, in her Career Coaching Course offered at no charge to students in the Digital Marketing Fundamentals […]
