digital marketing

UVM Program Helps Digital Marketing Professional Succeed in Her New Job

Hannah Normandeau felt confident about her social media marketing skills. But when it came to paid search, analytics, and SEO, she wasn’t as comfortable. The Waterbury,  Vermont resident decided to enroll in the UVM Digital Marketing Fundamentals Professional Certificate, an online, eight-week, digital marketing certificate program that covers everything from SEO to web analytics to […]

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Search Engine Optimization (SEO) Strategies Shift Due to Global Pandemic

Search engine optimization or SEO, the practice of increasing quantity and quality of traffic to your website through organic search engine results, is a long-term digital marketing strategy. Which means SEO may not be the first tactic companies turn to in a global pandemic. But as the COVID-19 crisis continues, digital marketers are starting to […]

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A Baltimore Consultant Refines Her Digital Marketing Skills

Consultant Liz Potarazu’s sweet spot is sales enablement and marketing alignment. But one area the Baltimore resident didn’t feel particularly confident about was digital marketing. In January, she made a New Year’s Resolution to brush up on her digital marketing skills and take a course. She enrolled in the UVM Digital Marketing Fundamentals Professional Certificate […]

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COVID-19 Employment in Crisis: When Work Can’t Wait

By Kate Whitney There’s no mitigating this: the effects of COVID-19 on our nation’s economy and unemployment rate have been dismal, record-breaking, and devastating. More than 33 million Americans have filed for unemployment benefits since the start of the coronavirus pandemic—with 3.2 million filing at the end of April. Despite the recent Washington Post poll […]

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Diving Instructor Optimizes His Digital Skills in Online Marketing Course

Paul Nonemaker is changing careers and exploring career options in digital marketing. Nonemaker’s background is in mental health counseling. But after deciding to make a change, he enrolled in the UVM Digital Marketing Fundamentals Professional Certificate Program. The eight-week online marketing course covers everything digital—from SEO to paid search to email marketing. “I liked how […]

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You Can Land Your Dream Job. Tips from a Recruiter and UVM Career Coach.

Sue Scholm wants all of her students to land their dream job. With a background in corporate recruiting, Schlom has the unique perspective of knowing what businesses are looking for and what stands out on a resume. In fact, in her Career Coaching Course offered at no charge to students in the Digital Marketing Fundamentals […]

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SEO Digital Marketing Training Teaches Best Practices to Improve Ranking

Are you interested in ranking your company’s website more highly on Google? While there’s no magic formula to search engine optimization (SEO) success, there are fundamental practices to help maximize your performance. Bill Rowland, former director of SEO at Trinity Insight in Philadelphia, is teaching  UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]

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Former Human Resources Communication Manager Cheryl Dobbins Hege Finds Her Footing in Digital Marketing

 The world of marketing shifted right under Cheryl Dobbins Hege’s feet. Instead of relying on print advertising and television media buys to promote a business or event, marketers pivoted over the past decade to a more multi-channel approach, using everything from social media to display ads to SEO. Dobbins Hege, who is based in North […]

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Career Changers: Why Digital Marketing Is a Good Option

By Kate Whitney   A recent survey of 1,000 consumers between the ages of 25-44 by the online learning platform EdX found that nearly one-third of respondents (32%) said that have seriously considered a career change in the past year and 29% have completely switched career fields since graduating from college. The main motivators? More […]

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What’s Trending in Digital Marketing?

By Kate Whitney In the constantly evolving world of digital marketing, changes occur faster than most businesses can adapt. What’s effective one day may fail to connect you to your target audience the next. However, industry experts who are succeeding in the space, like the ones teaching UVM’s #1-ranked Digital Marketing Fundamentals Professional Certificate, have […]

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