craft beer
Merchandising Innovations in Craft Brewery Brand Development and Storytelling
Learn how craft breweries are creating innovative merchandising video displays to share their brand story more effectively to consumers.
Craft Brewing in Disruption: Coronavirus Pandemic Survival Strategies
After two years of planning, securing $3.2 million in funding, construction nearly completed and ten employees hired, Chris Kessler was hoping to see his Black Flannel Brewery and Distillery open in Essex, Vermont, on May 1st of this year. Then, of course, COVID-19 struck. “We were about 85% done, so we had to make […]
Grab a Vermont Craft Beer; Get Ready to Taste and Learn with New VT Brew Talk and Tasting Virtual Event
Staying in on a Friday night is about to get a lot more fun thanks to a new VT Brew Talk and Tasting craft beer virtual event. Kicking off on Friday, April 24th at 7:00 PM is 14th Star Brewing Company with Director of Brewing Operations Prescott Stanton. UVM’s Business of Craft Beer Program Director Gregory Dunkling will […]
Trademark Clearance: What Every Brewery Must Know
By Matt McLaughlin In the first article of this four-part series on trademarks in the craft beer industry, we provided some definitional framework for trademarks for breweries. Fundamentally, trademarks are a form of intellectual property used to identify the source of goods and services. Put another way, trademarks are intended to identify the who and […]
Building a Brewery Part 1: The Foundation for Success in Craft Beer
If knowledge is power, former Air Force pilot turned commercial pilot Mark McClain just might be superman. Since he set his sights in 2017 on starting his own brewery in Pittsburg, Kansas, he has been collecting every bit of information possible in order to create a successful brew pub. From technical training on brewing from […]
Brewers are Helping Brewers and Communities Affected by California Camp Fire by Creating the Resilience IPA
Looking for a way to support the communities devastated by the recent Northern California wild fires? It may be as easy as grabbing a pint of beer at your local brewery. Over a thousand breweries nationwide are brewing their version of Sierra Nevada’s Resilience IPA as a fundraiser to support the Camp Fire Relief Fund. […]
