Business of Craft Beer
Craft Brewing in Disruption: Coronavirus Pandemic Survival Strategies
After two years of planning, securing $3.2 million in funding, construction nearly completed and ten employees hired, Chris Kessler was hoping to see his Black Flannel Brewery and Distillery open in Essex, Vermont, on May 1st of this year. Then, of course, COVID-19 struck. “We were about 85% done, so we had to make […]
Brewery Certificate Helps Retired Veteran Consider a Career in Craft Beer
Reese Madsen’s first taste of high-quality craft beer was in Seattle in 1992. Redhook Brewery, a mainstay in the Pacific Northwest since the early 1980s, was a vendor at a local festival that Madsen visited one Sunday afternoon. After living in Brussels, Belgium, Madsen knew what good beer tasted like, favoring Belgian beers over the […]
Grab a Vermont Craft Beer; Get Ready to Taste and Learn with New VT Brew Talk and Tasting Virtual Event
Staying in on a Friday night is about to get a lot more fun thanks to a new VT Brew Talk and Tasting craft beer virtual event. Kicking off on Friday, April 24th at 7:00 PM is 14th Star Brewing Company with Director of Brewing Operations Prescott Stanton. UVM’s Business of Craft Beer Program Director Gregory Dunkling will […]
Trademark Registration: What Every Brewery Must Know to be Successful
By Matthew McLaughlin In our previous articles on trademarks, we explored the importance and necessity for a brewery to perform trademark clearance, or research, prior to either using a mark in commerce or attempting to register a mark. We will now turn our attention to the registration process so that you can have a better […]
Trademark Clearance: What Every Brewery Must Know
By Matt McLaughlin In the first article of this four-part series on trademarks in the craft beer industry, we provided some definitional framework for trademarks for breweries. Fundamentally, trademarks are a form of intellectual property used to identify the source of goods and services. Put another way, trademarks are intended to identify the who and […]
Building a Brewery Part 3: Business Finances
Lex Luthor knew the one thing that could bring down the almighty superman: kryptonite. If you ask Drop the H Brewing Company founder, Mark McClain—who we equated to superman in an earlier post—what has been his kryptonite as he has built his brewery from the rubble; he’ll tell you it was finances. “I’ve had a […]
What is a Trademark and Why Trademarks Matter in the Competitive Craft Beer Industry
By Matt McLaughlin A name. It all starts with a name. A series of words, individually with little meaning, but collectively, the embodiment of creativity, passion and inspiration. Whether the name of the craft brewery itself or an individual and unique style of beer, it all starts with a name. Over time, substantial resources, financial and […]
Building a Brewery Part 2: Branding for Success
There is no doubt that in order to succeed in the increasingly competitive craft beer industry, you need to make great beer. But what too many potential breweries fail to consider when planning their business, is how to best position their brand for success. In addition to making beer that customers want to drink, a […]
Going Back to School Isn’t Just for Kids. Find a Course this Fall at UVM that Moves You Forward.
Fall isn’t just the time for kids to head back into the classroom, many grown-ups choose to restart their education by taking a class on-campus, online, in a seminar, or starting a graduate program. The reasons that people cite why they go back to school range from adding new skills to career advancement or even […]
Industry Experts Weigh in on Brewery Professional Development Courses at UVM
Running a successful brewery involves everything from complying with regulatory requirements and protecting intellectual property to restaurant planning and maximizing taproom sales. UVM’s Beer School offers professional development online courses designed for staff who want to fine-tune their knowledge and skills at existing breweries. The Beer School launched earlier this year as a counterpart to […]
