Business of Craft Beer

Brewery Finances: How to Boost Cash Flow

Audra Gaiziunas remembers taking a beer tasting trip to the Pacific Northwest and researching how breweries cost out beer. “Almost 9 out of 10 couldn’t tell me how much one bottle or one pint of beer cost,” she says. “It opened my eyes, and I realized that maybe we’re not thinking about this on a […]

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UVM Course Helps Julianne Walshaw Navigate Craft Beer Distribution and Sales

At Rek’-Lis Brewing Company, Julianne Walshaw has served many roles, including server, bartender, and assistant manager. She’s now the New Hampshire brewery’s sales and distribution manager. While she is passionate about craft beer, the Bethlehem, N.H., resident knew she wanted to learn more about the business side of brewing. “I just started Googling craft beer […]

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Heather Kraemer Plants the Seed for a Farm-Based Brewery

Heather Kraemer is brewing beer with lemon balm and basil grown in her garden. In the future, she hopes to add fruit, perennials, and wild edibles to the mix. Ultimately, she plans to operate a farm-based brewery in Vermont’s Champlain Islands. Kraemer, who completed the UVM Farmer Training Program in 2018, moved from Alaska to […]

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Craft Brewing in Disruption: Coronavirus Pandemic Survival Strategies

  After two years of planning, securing $3.2 million in funding, construction nearly completed and ten employees hired, Chris Kessler was hoping to see his Black Flannel Brewery and Distillery open in Essex, Vermont, on May 1st of this year. Then, of course, COVID-19 struck. “We were about 85% done, so we had to make […]

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Brewery Certificate Helps Retired Veteran Consider a Career in Craft Beer

Reese Madsen’s first taste of high-quality craft beer was in Seattle in 1992. Redhook Brewery, a mainstay in the Pacific Northwest since the early 1980s, was a vendor at a local festival that Madsen visited one Sunday afternoon. After living in Brussels, Belgium, Madsen knew what good beer tasted like, favoring Belgian beers over the […]

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Grab a Vermont Craft Beer; Get Ready to Taste and Learn with New VT Brew Talk and Tasting Virtual Event

Staying in on a Friday night is about to get a lot more fun thanks to a new VT Brew Talk and Tasting craft beer virtual event. Kicking off on Friday, April 24th at 7:00 PM is 14th Star Brewing Company with Director of Brewing Operations Prescott Stanton. UVM’s Business of Craft Beer Program Director Gregory Dunkling will […]

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Trademark Registration: What Every Brewery Must Know to be Successful

By Matthew McLaughlin In our previous articles on trademarks, we explored the importance and necessity for a brewery to perform trademark clearance, or research, prior to either using a mark in commerce or attempting to register a mark. We will now turn our attention to the registration process so that you can have a better […]

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Trademark Clearance: What Every Brewery Must Know

By Matt McLaughlin In the first article of this four-part series on trademarks in the craft beer industry, we provided some definitional framework for trademarks for breweries. Fundamentally, trademarks are a form of intellectual property used to identify the source of goods and services. Put another way, trademarks are intended to identify the who and […]

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Building a Brewery Part 3: Business Finances

Lex Luthor knew the one thing that could bring down the almighty superman: kryptonite. If you ask Drop the H Brewing Company founder, Mark McClain—who we equated to superman in an earlier post—what has been his kryptonite as he has built his brewery from the rubble; he’ll tell you it was finances. “I’ve had a […]

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What is a Trademark and Why Trademarks Matter in the Competitive Craft Beer Industry

By Matt McLaughlin A name. It all starts with a name. A series of words, individually with little meaning, but collectively, the embodiment of creativity, passion and inspiration. Whether the name of the craft brewery itself or an individual and unique style of beer, it all starts with a name. Over time, substantial resources, financial and […]

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