business
UVM Helps Tom Pelisson Sharpen His Digital Marketing Prowess
Tom Pelisson wants to make his mark in the digital marketing industry. To accomplish that, he needs a comprehensive skill set. As the head of partnerships at Rejoiner, an email marketing SaaS company in Newport, Rhode Island, Pelisson could talk to clients all day about email click-through rates, email ROI, and conversions. But over the […]
Industry Experts Weigh in on Brewery Professional Development Courses at UVM
Running a successful brewery involves everything from complying with regulatory requirements and protecting intellectual property to restaurant planning and maximizing taproom sales. UVM’s Beer School offers professional development online courses designed for staff who want to fine-tune their knowledge and skills at existing breweries. The Beer School launched earlier this year as a counterpart to […]
How to Avoid the 3 Biggest Mistakes Companies Make in Social Media
Jed Singer is co-founder of TheMarketingHelp.co, the #1 career resource for modern marketers and a thought leader in the social media marketing space. He is an instructor in UVM’s new short course Advance Social Media and facilitates the social media marketing program in the Digital Marketing Fundamentals Certificate. We talked to him about the dos and don’ts […]
10 Benefits of Career Coaching
By Amanda Wormann Making the decision to dive into a career change is something to be proud of, so congratulations on taking the first step. At this point, you’ve likely spent hours fine-tuning your resume, updating your LinkedIn profile, and scouring the Internet for great job opportunities in exciting fields. This process can feel […]
UVM Drone Workshop to Highlight Safety, Planning & Data Collection
Unmanned aerial systems (UASs), commonly known as drones, made their debut in the military about a century ago. Only in the past few years have drones become more popular with increasing commercial interest. Researchers at UVM’s Spatial Analysis Laboratory are seeing a rising demand for drone instruction. “There’s so much interest as more and more […]
Building a Brewery Part 1: The Foundation for Success in Craft Beer
If knowledge is power, former Air Force pilot turned commercial pilot Mark McClain just might be superman. Since he set his sights in 2017 on starting his own brewery in Pittsburg, Kansas, he has been collecting every bit of information possible in order to create a successful brew pub. From technical training on brewing from […]
UVM’s Online Bachelor of Arts Degree: An Interview with Instructors Teresa Mares, Ph.D. and Scott Van Keuren, Ph.D.
By Kate Whitney This fall, the University of Vermont is unveiling its new Online Bachelor of Arts Degree Completion Program. The new online program will provide students who have left college before graduation (or those who have completed their associate degree) the opportunity to finish their bachelor degree. The learning will happen outside of the […]
Best Practices and Successful Strategies for E-Commerce Merchandising
Successful e-commerce merchandising is all about making sales. But what happens in between setting up shop and selling online is critical for any online retailer. Everything from inventory, selection, price, product photos, and customer reviews are a must for competitive online merchandising. “Merchandising means getting the right products and the most attractive assortment that customers […]
SEO Digital Marketing Training Teaches Best Practices to Improve Ranking
Are you looking to rank your company’s website on page one of Google? While there’s no magic formula to search engine optimization success, there are fundamental practices to help maximize your website’s performance. Bill Rowland, director of SEO at Trinity Insight in Philadelphia, is teaching UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]
The Risks and Rewards of Operating a Brewery Taproom
Customers not only expect good beer at a taproom. They also want to enjoy a good time. With so many craft beers to choose from, more breweries are opening taprooms to compete in today’s crowded marketplace. By selling IPAs, stouts or pilsners along with serving food or hosting events, breweries are hoping to reap the […]
