Category Archives: Business

How to Effectively Build Your Network While Taking an Online Course

By Erik Harbison It is hard to ignore the rise of online courses. Students and young professionals are embracing this popular way to learn. You can now expand your knowledge base on any topic from the comfort of your home. One obvious benefit of this type of learning is that you’re able to prepare yourself […]

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Social Media Marketing Course Helps Professionals Build Effective Campaigns

What good is a social media marketing campaign without a solid strategy to guide your efforts? Justine Johnson of Menomonie, Wisconsin, was looking to refine her social media strategy skills when she came across UVM’s Advanced Social Media Marketing course. The University of Wisconsin-La Crosse alumna worked in social media marketing for Bassett Healthcare Network […]

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Industry Experts Weigh in on Brewery Professional Development Courses at UVM

Running a successful brewery involves everything from complying with regulatory requirements and protecting intellectual property to restaurant planning and maximizing taproom sales. UVM’s Beer School offers professional development online courses designed for staff who want to fine-tune their knowledge and skills at existing breweries. The Beer School launched earlier this year as a counterpart to […]

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How to Avoid the 3 Biggest Mistakes Companies Make in Social Media

Jed Singer is co-founder of TheMarketingHelp.co, the #1 career resource for modern marketers and a thought leader in the social media marketing space. He is an instructor in UVM’s new short course Advance Social Media and facilitates the social media marketing program in the Digital Marketing Fundamentals Certificate. We talked to him about the dos and don’ts […]

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10 Benefits of Career Coaching

By Amanda Wormann   Making the decision to dive into a career change is something to be proud of, so congratulations on taking the first step. At this point, you’ve likely spent hours fine-tuning your resume, updating your LinkedIn profile, and scouring the Internet for great job opportunities in exciting fields. This process can feel […]

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UVM Drone Workshop to Highlight Safety, Planning & Data Collection

Unmanned aerial systems (UASs), commonly known as drones, made their debut in the military about a century ago. Only in the past few years have drones become more popular with increasing commercial interest. Researchers at UVM’s Spatial Analysis Laboratory are seeing a rising demand for drone instruction. “There’s so much interest as more and more […]

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Building a Brewery Part 1: The Foundation for Success in Craft Beer

If knowledge is power, former Air Force pilot turned commercial pilot Mark McClain just might be superman. Since he set his sights in 2017 on starting his own brewery in Pittsburg, Kansas, he has been collecting every bit of information possible in order to create a successful brew pub. From technical training on brewing from […]

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UVM’s Online Bachelor of Arts Degree: An Interview with Instructors Teresa Mares, Ph.D. and Scott Van Keuren, Ph.D.

By Kate Whitney This fall, the University of Vermont is unveiling its new Online Bachelor of Arts Degree Completion Program. The new online program will provide students who have left college before graduation (or those who have completed their associate degree) the opportunity to finish their bachelor degree. The learning will happen outside of the […]

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Best Practices and Successful Strategies for E-Commerce Merchandising

Successful e-commerce merchandising is all about making sales. But what happens in between setting up shop and selling online is critical for any online retailer. Everything from inventory, selection, price, product photos, and customer reviews are a must for competitive online merchandising. “Merchandising means getting the right products and the most attractive assortment that customers […]

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Why Data-Driven Management Produces Better Results in Health Care

Effective leaders and managers lead by fact, not opinion. Still, it’s all too common for executives, senior administrators and middle managers to use their gut instinct to make decisions, rather than examining key data to inform their decisions about processes, goals or strategies, according to organizational excellence expert Kathy Letendre. “A data-driven manager can understand—using […]

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