Category Archives: Business

Nine Tips to Help You Prep for a Virtual Interview 

By Heather Palow The Coronavirus pandemic forced many positions online which led to virtual interviews becoming a necessity when looking for a new job. The best way to be successful during your next virtual interview (and really any interview) is proper preparation. From ensuring your technology is working to conducting research before the meeting; sitting […]

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New Year, New Career: Explore In-Demand Jobs in 2021

After a sobering and difficult year for U.S. workers, the economy still has 10 million fewer jobs than before the pandemic began. And while 2021 holds the promise of vaccinations and the return to something akin to “normal,” for those who have lost their jobs or have been furloughed – and even those who are […]

Posted in Business |

After a Tumultuous Year, Examining Trends in Digital Marketing for 2021

Successful digital marketing is about cultivating and maintaining relationships, and no year in recent memory has fundamentally altered the nature of our relationships more than 2020. Erik Harbison, lead instructor for UVM’s top-ranked and fully online Digital Marketing Fundamentals Professional Certificate, recently spoke with UVM Continuing and Distance Education about what worked for digital marketers […]

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Brewery Finances: How to Boost Cash Flow

Audra Gaiziunas remembers taking a beer tasting trip to the Pacific Northwest and researching how breweries cost out beer. “Almost 9 out of 10 couldn’t tell me how much one bottle or one pint of beer cost,” she says. “It opened my eyes, and I realized that maybe we’re not thinking about this on a […]

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UVM Course Helps Julianne Walshaw Navigate Craft Beer Distribution and Sales

At Rek’-Lis Brewing Company, Julianne Walshaw has served many roles, including server, bartender, and assistant manager. She’s now the New Hampshire brewery’s sales and distribution manager. While she is passionate about craft beer, the Bethlehem, N.H., resident knew she wanted to learn more about the business side of brewing. “I just started Googling craft beer […]

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UVM Program Helps Digital Marketing Professional Succeed in Her New Job

Hannah Normandeau felt confident about her social media marketing skills. But when it came to paid search, analytics, and SEO, she wasn’t as comfortable. The Waterbury,  Vermont resident decided to enroll in the UVM Digital Marketing Fundamentals Professional Certificate, an online, eight-week, digital marketing certificate program that covers everything from SEO to web analytics to […]

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Career Opportunities Abound in Geographic Information Systems or GIS

Regarded as the founding event of the science of epidemiology, Dr. John Snow, investigating the causes of the 19th century cholera epidemic in Soho, London, began plotting and analyzing outbreaks using a street map. Cholera, which was previously believed to have originated from vapors from the cemetery was discovered to be occurring at significantly higher […]

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Craft Brewing in Disruption: Coronavirus Pandemic Survival Strategies

  After two years of planning, securing $3.2 million in funding, construction nearly completed and ten employees hired, Chris Kessler was hoping to see his Black Flannel Brewery and Distillery open in Essex, Vermont, on May 1st of this year. Then, of course, COVID-19 struck. “We were about 85% done, so we had to make […]

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Brewery Certificate Helps Retired Veteran Consider a Career in Craft Beer

Reese Madsen’s first taste of high-quality craft beer was in Seattle in 1992. Redhook Brewery, a mainstay in the Pacific Northwest since the early 1980s, was a vendor at a local festival that Madsen visited one Sunday afternoon. After living in Brussels, Belgium, Madsen knew what good beer tasted like, favoring Belgian beers over the […]

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Search Engine Optimization (SEO) Strategies Shift Due to Global Pandemic

Search engine optimization or SEO, the practice of increasing quantity and quality of traffic to your website through organic search engine results, is a long-term digital marketing strategy. Which means SEO may not be the first tactic companies turn to in a global pandemic. But as the COVID-19 crisis continues, digital marketers are starting to […]

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