Category Archives: Business

Diving Instructor Optimizes His Digital Skills in Online Marketing Course

Paul Nonemaker is changing careers and exploring career options in digital marketing. Nonemaker’s background is in mental health counseling. But after deciding to make a change, he enrolled in the UVM Digital Marketing Fundamentals Professional Certificate Program. The eight-week online marketing course covers everything digital—from SEO to paid search to email marketing. “I liked how […]

Posted in Business | Tagged , , , , , |

You Can Land Your Dream Job. Tips from a Recruiter and UVM Career Coach.

Sue Scholm wants all of her students to land their dream job. With a background in corporate recruiting, Schlom has the unique perspective of knowing what businesses are looking for and what stands out on a resume. In fact, in her Career Coaching Course offered at no charge to students in the Digital Marketing Fundamentals […]

Posted in Business | Tagged , , , , , , , |

SEO Digital Marketing Training Teaches Best Practices to Improve Ranking

Are you interested in ranking your company’s website more highly on Google? While there’s no magic formula to search engine optimization (SEO) success, there are fundamental practices to help maximize your performance. Bill Rowland, former director of SEO at Trinity Insight in Philadelphia, is teaching  UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]

Posted in Business | Tagged , , , , , |

Trademark Registration: What Every Brewery Must Know to be Successful

By Matthew McLaughlin In our previous articles on trademarks, we explored the importance and necessity for a brewery to perform trademark clearance, or research, prior to either using a mark in commerce or attempting to register a mark. We will now turn our attention to the registration process so that you can have a better […]

Posted in Business | Tagged , , , , , , , |

Career Changers: Why Digital Marketing Is a Good Option

By Kate Whitney   A recent survey of 1,000 consumers between the ages of 25-44 by the online learning platform EdX found that nearly one-third of respondents (32%) said that have seriously considered a career change in the past year and 29% have completely switched career fields since graduating from college. The main motivators? More […]

Posted in Business | Tagged , , , , , , , , |

What’s Trending in Digital Marketing?

By Kate Whitney In the constantly evolving world of digital marketing, changes occur faster than most businesses can adapt. What’s effective one day may fail to connect you to your target audience the next. However, industry experts who are succeeding in the space, like the ones teaching UVM’s #1-ranked Digital Marketing Fundamentals Professional Certificate, have […]

Posted in Business | Tagged , , , , , , , , |

Trademark Clearance: What Every Brewery Must Know

By Matt McLaughlin In the first article of this four-part series on trademarks in the craft beer industry, we provided some definitional framework for trademarks for breweries. Fundamentally, trademarks are a form of intellectual property used to identify the source of goods and services. Put another way, trademarks are intended to identify the who and […]

Posted in Business | Tagged , , , , , , , , |

Building a Brewery Part 3: Business Finances

Lex Luthor knew the one thing that could bring down the almighty superman: kryptonite. If you ask Drop the H Brewing Company founder, Mark McClain—who we equated to superman in an earlier post—what has been his kryptonite as he has built his brewery from the rubble; he’ll tell you it was finances. “I’ve had a […]

Posted in Business | Tagged , , , , , , , , , |

What’s the Career Outlook for Digital Marketers?

By Kate Whitney Whether you’re at the beginning of your career, looking to enhance your current position, or switching gears, with careers in digital marketing projected to increase at a faster-than-average rate of 8% over the next eight years with a median salary of $132,620, digital marketing can offer the opportunity to leverage skills you’ve […]

Posted in Business | Tagged , , , , , , , , |

2nd Career Options That Pay off

By Kate Whitney While the cost of higher education may act as a deterrent for many adults considering a return to school, a recent national survey found that 73% of U.S. adults age 23 to 55 without a bachelor’s degree cite increased earning potential as the main motivation for making the decision to go back. […]

Posted in Business | Tagged , , , , , , |