Category Archives: Business

Will Hard Seltzers Surpass Craft Beer Sales Off-Premise in just Five Years?

By Jon Reynolds If you haven’t yet seen or tried a hard seltzer, you must be living under a rock or are stationed at the North Pole. The hard seltzer segment has tripled in dollar volume in the last three years. Here are numbers reported by The Bump Williams Consulting Company showing the market share […]

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Career Workshops Help Boost Confidence, Skills and Improve Job Search Strategy

Making a career change or developing additional skills to move up in a role can sometimes feel daunting. Having a career coach in your corner through new career workshops at UVM can not only help you land on your feet but also give you the tools to take command of your next career move. The Upskill […]

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Non-Alcoholic Craft Brews: Fad or Trend Worthy?

By Jon Reynolds There is a sober curious movement happening across America and craft brews are jumping in. This is being led by some of the largest alcoholic companies in the world getting into non-alcoholic (NA) beverages, including Diageo-Guinness-Seedlip, Anheuser-Busch-Beck’s-Leffe-Castle, Heineken, Carlsberg, Asahi-CUB, Suntory, Ceria, Sutter Home, and more. New entries by Craft Brewers include […]

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Finding a Career Path with Geographic Information Systems (GIS)

Charlotte Reining hadn’t planned on studying GIS until she happened upon information about UVM’s Geographic Information Systems and Data Communication Certificate program. Inspired by climate change maps created with GIS, Reining felt the certificate program was a natural extension of her Bachelor of Arts and Science in Sustainability, Science, and Society: “I enjoy using data […]

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Applying a Framework for Project Management: An interview with Mieko Ozeki

As a project manager, Mieko Ozeki considers herself an architect of ideas. She takes the raw materials of a project—vision, scope, timeline—and builds something for her clients. Project management (PM) is “taking content from people’s heads and then being an engineer for the structures and experience,” Ozeki says. Her role is to “curate tools so […]

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The Art and Science of Data Communication: An interview with GIS Instructor Bill Shander

We know it’s not just what we say but how we say it that matters in communication. This is no less true in communicating meaning from datasets. Raw data requires analysis to uncover patterns and relationships. Through data visualization (charts, graphs, maps, etc.), we make analyzed data easier to understand, so that the information is […]

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Digital Platforms Evolve, Top 16 Tips for Craft Brewers to Catch Up

By Jon Reynolds Craft brewers and beverage producers need to be on top of the digital platforms as they emerge and evolve from the Coronavirus Pandemic. Read the first eight in our Top 16 Tips for e-commerce evolution. Top 16 Tips for Craft Brewers, Wineries and Distilleries to build their online marketing efforts, that drive delivery […]

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Craft Brewers, Wineries and Distillers Online Go-To-Market Strategy Evolves

By Jon Reynolds E-commerce is slowly taking hold in the craft beer, wine and distilled spirits industries. Too bad, it took a full-blown pandemic to make it happen. The alcohol producers have always been challenged by online distribution, especially direct-to-consumer (DTC) transactions, for a variety of reasons that range from antiquated state laws, three-tier system […]

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Consumer Trends in the Beverage Industry Part 2: Lemonade, Subscriptions, and Cannabis-infused Beverages

By Jon Reynolds In Part 2 of our examination of consumer trends in the beverage industry in 2021, we take a look at the popularity of hard lemonade, collaboration and joint marketing, subscription clubs, and the future of cannabis-infused beverages. Read Consumer Trends in the Beverage Industry: Part 1 Lemonade Everything is the Hot Flavor […]

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Consumer Trends in the Beverage Industry: Looking Ahead, Part 1

By Jon Reynolds After a very difficult 2020, beverage makers are making critical decisions for their breweries, wineries, and distilled spirits companies. Although on-premise sales suffered, off-premise sales grew tremendously (for example: In October and November 2020, off-premise sales were 17.6 percent higher compared to that same period in 2019). With the pandemic far from […]

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