Category Archives: Business

Building a Brewery Part 3: Business Finances

Lex Luthor knew the one thing that could bring down the almighty superman: kryptonite. If you ask Drop the H Brewing Company founder, Mark McClain—who we equated to superman in an earlier post—what has been his kryptonite as he has built his brewery from the rubble; he’ll tell you it was finances. “I’ve had a […]

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What’s the Career Outlook for Digital Marketers?

By Kate Whitney Whether you’re at the beginning of your career, looking to enhance your current position, or switching gears, with careers in digital marketing projected to increase at a faster-than-average rate of 8% over the next eight years with a median salary of $132,620, digital marketing can offer the opportunity to leverage skills you’ve […]

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2nd Career Options That Pay off

By Kate Whitney While the cost of higher education may act as a deterrent for many adults considering a return to school, a recent national survey found that 73% of U.S. adults age 23 to 55 without a bachelor’s degree cite increased earning potential as the main motivation for making the decision to go back. […]

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Orchard Owner Enrolls in Digital Marketing Training to Grow Her Business

Jessika Yates is figuring out how to attract more customers to her small, family-owned apple orchard in Monkton. Yates Family Orchard, which includes 300 trees and 26 varieties of apples, was purchased in 2008 by Yates and her husband, Steven. The orchard was already established when the couple purchased it, and they started grafting apple […]

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Career Change: Should I Stay or Should I Go?

By Markey Read Considering a career change or feel like you’re in a dead-end job? You start applying for random positions, thinking to yourself, anything is better than this job.  You see positions for which you have few qualifications and convince yourself that you can do that job, and that one too. When you finally get the […]

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Gina Garner Takes a Deep Dive into Digital Marketing and Boosts Her Skills

When Gina Garner began her career in educational publishing 20 years ago, there were 2,000 independent classroom supply stores in the United States. Today there are 450. The radical shift in the publishing world—from brick and mortar stores to online—prompted Garner to broaden her skill set and better serve her customers. Her job involves B2B […]

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What is a Trademark and Why Trademarks Matter in the Competitive Craft Beer Industry

By Matt McLaughlin A name. It all starts with a name. A series of words, individually with little meaning, but collectively, the embodiment of creativity, passion and inspiration. Whether the name of the craft brewery itself or an individual and unique style of beer, it all starts with a name. Over time, substantial resources, financial and […]

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5 Steps to Utilize Your Leadership and Management Training

Most people don’t become good leaders overnight. They are active learners; testing and revising their approaches and seeking opportunities to hone in on their leadership and management skills. The ability to lead effectively is really a skill that needs to be nurtured throughout one’s career. Training courses like the University of Vermont’s Leadership and Management […]

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5 Tips to Improve Your Leadership Skills

By Meredith King When it comes to leadership development, Merryn Rutledge, a former instructor in UVM’s Leadership and Management Certificate Program, has seen her share of leaders striving to motivate employees and make the best strategic decisions. The best leaders, Rutledge says, find a way to remain true to their core values and their organization’s […]

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UVM Helps Julia Zema Find a New Way to Approach Project Management

Spreadsheets used to make Julia Zema uneasy. As campaign manager for the Vermont-based Orvis fly fishing company, Zema project manages social media and public relations campaigns, as well as other initiatives. While Zema is successful at her job, she found herself intimated by certain project management tools. To help her enhance her skills and boost […]

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