Category Archives: Business
How Web Analytics Can Help You Understand Your Customers
Bounce rates. Page views. Acquisition. New vs. returning visitors. When it comes to web analytics, which metrics are the most important? When used collectively and strategically, all of them matter, says web analytics expert Krista Park who teaches UVM’s Online Analytics Certificate. “It’s about understanding analytics as a whole,” says Park, Customer Experience Analytics Manager […]
Ten Factors Impacting Craft Beer Sales in 2023
The craft brewing industry is experiencing growing pains as the industry tries to recover from the Coronavirus Pandemic. Craft beer industry excerpt and UVM instructor Jon Reynolds shares ten factors impacting craft beer sales in 2023.
UpSkill Vermont Helps Professionals Return to School and Advance in Their Careers
Taking an online course at UVM through Upskill Vermont gave Rachel Cloutier confidence in her career change to digital marketing.
How to Learn and Apply Digital Marketing Strategies in Just 8 Weeks
Digital marketers need to take education beyond the free, short online certificates if they want to advance in their careers.
#FacultyFeature: Business of Craft Beer Facilitator David Kennedy
From a career in finance to craft brewing, how David Kennedy traded in Wall Street for taprooms and became UVM’s newest Business of Craft Beer course facilitator.
Adult Learners CAN Find Balance Between Parenting, Work, & School
Considering going back to school? Learn tips for working parents who are considering taking a course or online certificate program.
Merchandising Innovations in Craft Brewery Brand Development and Storytelling
Learn how craft breweries are creating innovative merchandising video displays to share their brand story more effectively to consumers.
How Upskill Vermont Helped this First-Generation College Grad Continue Her Education
Learn how UVM Upskill Vermont made continuing education for Erica not only financially accessible but flexible enough to fit into her work schedule.
How Businesses Can Leverage TikTok Digital Marketing
Vertical video has taken over social media over the last year, particularly on social media platforms like TikTok, Instagram, and Snapchat. Learn how UVM’s Digital Marketing Fundamentals course helps brands leverage TikTok and other new channels.
4 Craft Beer Industry Trends to Watch in 2023
UVM craft brewing expert instructors share what they’re keeping an eye on for craft beer industry trends in 2023.
