Category Archives: Business

UVM Launches New Digital Badge Credentialing Program

By Kate Whitney The concept of the 60-year curriculum, developed by Gary Matkin, Dean of the Division of Continuing Education and Vice Provost of the Division of Career Pathways at the University of California at Irvine, is meant to illustrate that learning doesn’t and shouldn’t stop with the completion of a four-year degree, but takes […]

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Changes to the Digital Marketing Landscape Due to COVID-19: An Interview with Erik Harbison

By Kate Whitney There’s no doubt that the coronavirus pandemic has shaped the way that consumers engage with digital marketing. Conversion growth has increased in areas like pharmaceuticals, healthcare, food, and media and decreased dramatically in areas like travel, construction, and real estate. Digital sales levels have increased 210% between February 2020 and April 2020 […]

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COVID-19 Employment in Crisis: Taking Steps Toward Career Success During a Pandemic

By Kate Whitney Americans are facing unprecedented challenges to their careers because of COVID-19, from balancing remote work with childcare to seeing opportunities disappear before their eyes as job postings have been pulled from company websites. University of Vermont Continuing and Distance Education Career Coach Sue Schlom encourages students and her clients to keep their eye on […]

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COVID-19 Employment in Crisis: When Work Can’t Wait

By Kate Whitney There’s no mitigating this: the effects of COVID-19 on our nation’s economy and unemployment rate have been dismal, record-breaking, and devastating. More than 33 million Americans have filed for unemployment benefits since the start of the coronavirus pandemic—with 3.2 million filing at the end of April. Despite the recent Washington Post poll […]

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Grab a Vermont Craft Beer; Get Ready to Taste and Learn with New VT Brew Talk and Tasting Virtual Event

Staying in on a Friday night is about to get a lot more fun thanks to a new VT Brew Talk and Tasting craft beer virtual event. Kicking off on Friday, April 24th at 7:00 PM is 14th Star Brewing Company with Director of Brewing Operations Prescott Stanton. UVM’s Business of Craft Beer Program Director Gregory Dunkling will […]

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Diving Instructor Optimizes His Digital Skills in Online Marketing Course

Paul Nonemaker is changing careers and exploring career options in digital marketing. Nonemaker’s background is in mental health counseling. But after deciding to make a change, he enrolled in the UVM Digital Marketing Fundamentals Professional Certificate Program. The eight-week online marketing course covers everything digital—from SEO to paid search to email marketing. “I liked how […]

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You Can Land Your Dream Job. Tips from a Recruiter and UVM Career Coach.

Sue Scholm wants all of her students to land their dream job. With a background in corporate recruiting, Schlom has the unique perspective of knowing what businesses are looking for and what stands out on a resume. In fact, in her Career Coaching Course offered at no charge to students in the Digital Marketing Fundamentals […]

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SEO Digital Marketing Training Teaches Best Practices to Improve Ranking

Are you interested in ranking your company’s website more highly on Google? While there’s no magic formula to search engine optimization (SEO) success, there are fundamental practices to help maximize your performance. Bill Rowland, former director of SEO at Trinity Insight in Philadelphia, is teaching  UVM’s Advanced SEO course. The four-week, SEO digital marketing training […]

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Trademark Registration: What Every Brewery Must Know to be Successful

By Matthew McLaughlin In our previous articles on trademarks, we explored the importance and necessity for a brewery to perform trademark clearance, or research, prior to either using a mark in commerce or attempting to register a mark. We will now turn our attention to the registration process so that you can have a better […]

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Career Changers: Why Digital Marketing Is a Good Option

By Kate Whitney   A recent survey of 1,000 consumers between the ages of 25-44 by the online learning platform EdX found that nearly one-third of respondents (32%) said that have seriously considered a career change in the past year and 29% have completely switched career fields since graduating from college. The main motivators? More […]

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