Category Archives: Business

Gina Garner Takes a Deep Dive into Digital Marketing and Boosts Her Skills

When Gina Garner began her career in educational publishing 20 years ago, there were 2,000 independent classroom supply stores in the United States. Today there are 450. The radical shift in the publishing world—from brick and mortar stores to online—prompted Garner to broaden her skill set and better serve her customers. Her job involves B2B […]

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What is a Trademark and Why Trademarks Matter in the Competitive Craft Beer Industry

By Matt McLaughlin A name. It all starts with a name. A series of words, individually with little meaning, but collectively, the embodiment of creativity, passion and inspiration. Whether the name of the craft brewery itself or an individual and unique style of beer, it all starts with a name. Over time, substantial resources, financial and […]

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5 Steps to Utilize Your Leadership and Management Training

Most people don’t become good leaders overnight. They are active learners; testing and revising their approaches and seeking opportunities to hone in on their leadership and management skills. The ability to lead effectively is really a skill that needs to be nurtured throughout one’s career. Training courses like the University of Vermont’s Leadership and Management […]

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5 Tips to Improve Your Leadership Skills

By Meredith King When it comes to leadership development, Merryn Rutledge, a former instructor in UVM’s Leadership and Management Certificate Program, has seen her share of leaders striving to motivate employees and make the best strategic decisions. The best leaders, Rutledge says, find a way to remain true to their core values and their organization’s […]

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UVM Helps Julia Zema Find a New Way to Approach Project Management

Spreadsheets used to make Julia Zema uneasy. As campaign manager for the Vermont-based Orvis fly fishing company, Zema project manages social media and public relations campaigns, as well as other initiatives. While Zema is successful at her job, she found herself intimated by certain project management tools. To help her enhance her skills and boost […]

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Why Leadership and Professional Development Matters to Your Employees

By Markey Read Wouldn’t it be great if every person you hired came with all the professional skills needed to work for your company? Gone would be the days of training new employees in basic concepts like quality, teamwork, productivity, and customer service. Instead they could be focusing on enhancing their leadership and management skills. […]

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UVM Helps Tom Pelisson Sharpen His Digital Marketing Prowess

Tom Pelisson wants to make his mark in the digital marketing industry. To accomplish that, he needs a comprehensive skill set. As the head of partnerships at Rejoiner, an email marketing SaaS company in Newport, Rhode Island, Pelisson could talk to clients all day about email click-through rates, email ROI, and conversions. But over the […]

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Building a Brewery Part 2: Branding for Success

There is no doubt that in order to succeed in the increasingly competitive craft beer industry, you need to make great beer. But what too many potential breweries fail to consider when planning their business, is how to best position their brand for success. In addition to making beer that customers want to drink, a […]

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How to Effectively Build Your Network While Taking an Online Course

By Erik Harbison It is hard to ignore the rise of online courses. Students and young professionals are embracing this popular way to learn. You can now expand your knowledge base on any topic from the comfort of your home. One obvious benefit of this type of learning is that you’re able to prepare yourself […]

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Social Media Marketing Course Helps Professionals Build Effective Campaigns

What good is a social media marketing campaign without a solid strategy to guide your efforts? Justine Johnson of Menomonie, Wisconsin, was looking to refine her social media strategy skills when she came across UVM’s Advanced Social Media Marketing course. The University of Wisconsin-La Crosse alumna worked in social media marketing for Bassett Healthcare Network […]

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