Category Archives: Business

UVM Course Helps Julianne Walshaw Navigate Craft Beer Distribution and Sales

At Rek’-Lis Brewing Company, Julianne Walshaw has served many roles, including server, bartender, and assistant manager. She’s now the New Hampshire brewery’s sales and distribution manager. While she is passionate about craft beer, the Bethlehem, N.H., resident knew she wanted to learn more about the business side of brewing. “I just started Googling craft beer […]

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UVM Program Helps Digital Marketing Professional Succeed in Her New Job

Hannah Normandeau felt confident about her social media marketing skills. But when it came to paid search, analytics, and SEO, she wasn’t as comfortable. The Waterbury,  Vermont resident decided to enroll in the UVM Digital Marketing Fundamentals Professional Certificate, an online, eight-week, digital marketing certificate program that covers everything from SEO to web analytics to […]

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Career Opportunities Abound in Geographic Information Systems or GIS

Regarded as the founding event of the science of epidemiology, Dr. John Snow, investigating the causes of the 19th century cholera epidemic in Soho, London, began plotting and analyzing outbreaks using a street map. Cholera, which was previously believed to have originated from vapors from the cemetery was discovered to be occurring at significantly higher […]

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Craft Brewing in Disruption: Coronavirus Pandemic Survival Strategies

  After two years of planning, securing $3.2 million in funding, construction nearly completed and ten employees hired, Chris Kessler was hoping to see his Black Flannel Brewery and Distillery open in Essex, Vermont, on May 1st of this year. Then, of course, COVID-19 struck. “We were about 85% done, so we had to make […]

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Brewery Certificate Helps Retired Veteran Consider a Career in Craft Beer

Reese Madsen’s first taste of high-quality craft beer was in Seattle in 1992. Redhook Brewery, a mainstay in the Pacific Northwest since the early 1980s, was a vendor at a local festival that Madsen visited one Sunday afternoon. After living in Brussels, Belgium, Madsen knew what good beer tasted like, favoring Belgian beers over the […]

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Search Engine Optimization (SEO) Strategies Shift Due to Global Pandemic

Search engine optimization or SEO, the practice of increasing quantity and quality of traffic to your website through organic search engine results, is a long-term digital marketing strategy. Which means SEO may not be the first tactic companies turn to in a global pandemic. But as the COVID-19 crisis continues, digital marketers are starting to […]

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A Baltimore Consultant Refines Her Digital Marketing Skills

Consultant Liz Potarazu’s sweet spot is sales enablement and marketing alignment. But one area the Baltimore resident didn’t feel particularly confident about was digital marketing. In January, she made a New Year’s Resolution to brush up on her digital marketing skills and take a course. She enrolled in the UVM Digital Marketing Fundamentals Professional Certificate […]

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UVM Launches New Digital Badge Credentialing Program

The concept of the 60-year curriculum, developed by Gary Matkin, Dean of the Division of Continuing Education and Vice Provost of the Division of Career Pathways at the University of California at Irvine, is meant to illustrate that learning doesn’t and shouldn’t stop with the completion of a four-year degree, but takes place over the […]

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Changes to the Digital Marketing Landscape Due to COVID-19: An Interview with Erik Harbison

There’s no doubt that the coronavirus pandemic has shaped the way that consumers engage with digital marketing. Conversion growth has increased in areas like pharmaceuticals, healthcare, food, and media and decreased dramatically in areas like travel, construction, and real estate. Digital sales levels have increased 210% between February 2020 and April 2020 and screen time […]

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COVID-19 Employment in Crisis: Taking Steps Toward Career Success During a Pandemic

By Kate Whitney Americans are facing unprecedented challenges to their careers because of COVID-19, from balancing remote work with childcare to seeing opportunities disappear before their eyes as job postings have been pulled from company websites. University of Vermont Continuing and Distance Education Career Coach Sue Schlom encourages students and her clients to keep their eye on […]

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