Category Archives: Business

The Art and Science of Data Communication: An interview with GIS Instructor Bill Shander

We know it’s not just what we say but how we say it that matters in communication. This is no less true in communicating meaning from datasets. Raw data requires analysis to uncover patterns and relationships. Through data visualization (charts, graphs, maps, etc.), we make analyzed data easier to understand, so that the information is […]

Posted in Business |

Digital Platforms Evolve, Top 16 Tips for Craft Brewers to Catch Up

By Jon Reynolds Craft brewers and beverage producers need to be on top of the digital platforms as they emerge and evolve from the Coronavirus Pandemic. Read the first eight in our Top 16 Tips for e-commerce evolution. Top 16 Tips for Craft Brewers, Wineries and Distilleries to build their online marketing efforts, that drive delivery […]

Posted in Business |

Craft Brewers, Wineries and Distillers Online Go-To-Market Strategy Evolves

By Jon Reynolds E-commerce is slowly taking hold in the craft beer, wine and distilled spirits industries. Too bad, it took a full-blown pandemic to make it happen. The alcohol producers have always been challenged by online distribution, especially direct-to-consumer (DTC) transactions, for a variety of reasons that range from antiquated state laws, three-tier system […]

Posted in Business |

Consumer Trends in the Beverage Industry Part 2: Lemonade, Subscriptions, and Cannabis-infused Beverages

By Jon Reynolds In Part 2 of our examination of consumer trends in the beverage industry in 2021, we take a look at the popularity of hard lemonade, collaboration and joint marketing, subscription clubs, and the future of cannabis-infused beverages. Read Consumer Trends in the Beverage Industry: Part 1 Lemonade Everything is the Hot Flavor […]

Posted in Business |

Consumer Trends in the Beverage Industry: Looking Ahead, Part 1

By Jon Reynolds After a very difficult 2020, beverage makers are making critical decisions for their breweries, wineries, and distilled spirits companies. Although on-premise sales suffered, off-premise sales grew tremendously (for example: In October and November 2020, off-premise sales were 17.6 percent higher compared to that same period in 2019). With the pandemic far from […]

Posted in Business |

Nine Tips to Help You Prep for a Virtual Interview 

By Heather Palow The Coronavirus pandemic forced many positions online which led to virtual interviews becoming a necessity when looking for a new job. The best way to be successful during your next virtual interview (and really any interview) is proper preparation. From ensuring your technology is working to conducting research before the meeting; sitting […]

Posted in Business, Health |

New Year, New Career: Explore In-Demand Jobs in 2021

After a sobering and difficult year for U.S. workers, the economy still has 10 million fewer jobs than before the pandemic began. And while 2021 holds the promise of vaccinations and the return to something akin to “normal,” for those who have lost their jobs or have been furloughed – and even those who are […]

Posted in Business |

After a Tumultuous Year, Examining Trends in Digital Marketing for 2021

Successful digital marketing is about cultivating and maintaining relationships, and no year in recent memory has fundamentally altered the nature of our relationships more than 2020. Erik Harbison, lead instructor for UVM’s top-ranked and fully online Digital Marketing Fundamentals Professional Certificate, recently spoke with UVM Continuing and Distance Education about what worked for digital marketers […]

Posted in Business |

Brewery Finances: How to Boost Cash Flow

Audra Gaiziunas remembers taking a beer tasting trip to the Pacific Northwest and researching how breweries cost out beer. “Almost 9 out of 10 couldn’t tell me how much one bottle or one pint of beer cost,” she says. “It opened my eyes, and I realized that maybe we’re not thinking about this on a […]

Posted in Business | Tagged , , , , |

UVM Course Helps Julianne Walshaw Navigate Craft Beer Distribution and Sales

At Rek’-Lis Brewing Company, Julianne Walshaw has served many roles, including server, bartender, and assistant manager. She’s now the New Hampshire brewery’s sales and distribution manager. While she is passionate about craft beer, the Bethlehem, N.H., resident knew she wanted to learn more about the business side of brewing. “I just started Googling craft beer […]

Posted in Business | Tagged , , , , |