7 Essential Skills You Need to be a Successful Social Media Manager

Do you have what it takes to be a social media manager? The Digital Marketing Institute has come up with a helpful list of 7 skills to create engaging content that converts your followers into loyal customers. Here’s what they had to say:


Social media managers write a lot of copy multiple times per day. Different social networks require slightly different styles of writing. Linkedin requires a professional tone, while Facebook is more playful. According to Forbes, your social media manager “will be communicating with customers on a daily basis – and 99 percent of this communication will be in writing.”


Social media managers must stay informed about new measurement tools others are using and what competitors are posting on a daily basis. Great social media managers set up Google Alerts on popular topics and use tools like Feedly and BuzzSumo to keep up with trending content.

SEO Knowledge

According to Hootsuite, SEO has great impact on your social media strategy. A successful social media manager knows this and strives to always optimize content on social networks with SEO in mind. When you embrace SEO as part of your social media strategy, you attract a larger audience, leading to more potential customers.

Social Media Expertise

Obvious, right? Still, understanding social media is an essential skill that shouldn’t be overlooked. This includes knowing what type of content works best on what platform, understanding how to optimize content based on platform, and an ability to engage an audience through social posts.

Customer Service Skills

Customers often look to social media accounts for help answering questions about products and services. If no one is there to answer those questions. their impressions of that brand will likely diminish.

Visual Intelligence

While much of the content you’ll put on social media will be written, visual content is also very important. The right gif or photo can be shared hundreds or thousands of times, and you need to understand the types of images that work well on each social network. It’s valuable for social media managers to have general knowledge of design so that you can create visually appealing graphics to complement your posts.

Be Able to Adapt

The social media landscape moves so quickly that being adaptive is an absolute necessity. It’s not enough to be able to schedule posts. A/B testing (writing posts in multiple ways, with different images) can help you quickly determine which types of images and copy are working for your company and which ones aren’t.

Read the full article on Digital Marketing Institute.

Learn about UVM’s Social Media Marketing Certificate.