A passion for brewing is not enough to succeed in the world of craft beer. As the industry has grown more competitive and sophisticated, the stakes are higher for those looking to start a brewery or even work for one.
The University of Vermont Business of Craft Beer program was featured in a national story about the need for education and knowledge in the industry.
Ten years ago, for example, a home brewer may have been able to create exciting recipes even though he or she didn’t have the business acumen to run a business. The brewer hired staff to cover marketing, sales, and the business operation. But these days, that approach is harder to pull off.
UVM’s Business of Craft Beer online program starts in February.