Strategy and Planning Professional Certificate

Audiences Served: Professionals who are responsible for the planning, implementation, and measurement of digital marketing campaigns, or anyone aspiring to grow their career in digital marketing.

Earn Your Globally Recognized Strategy and Planning Certification

Are you a digital marketer looking to develop and strengthen the skills and knowledge you need to make calculated decisions, budget effectively, and thrive in today’s ever-changing digital economy? Is your organization seeking effective strategies to significantly reduce spend and increase return from your marketing efforts?

The University of Vermont has collaborated with the world-renowned Digital Marketing Institute to offer a globally recognized Strategy and Planning Professional Certificate. This industry-recognized certification will provide you with the tools you need to become a digital marketing specialist in strategy and planning.

Recommended for professionals who are responsible for the planning, implementation, and measurement of digital marketing campaigns, or anyone aspiring to grow their career in digital marketing, this fully online, 10-week course will provide you with the opportunity to:

  • Learn best practices relating to budgeting, personnel selection, analytics, reputation management, and social customer service
  • Improve your focus on the planning, implementation, and measurement of your digital marketing efforts
  • Boost your credibility and help you stand out from the crowd with your industry-aligned specialist certification

Designed by experts to create experts, all of our faculty and instructors are leaders in the field of strategy and planning, so not only will you learn the framework for best practices, but you’ll also leverage your instructors’ first-hand experiences and explore case studies to help ground your learning in real-life scenarios.

Upon completion of the course, you’ll be awarded your certificate of completion in the Digital Marketing Strategy and Planning program from UVM. In addition, you’ll be eligible to earn your globally recognized Professional Certification in Strategy and Planning from the Digital Marketing Institute, through completing a 3-hour Pearson VUE computer-based examination.


Weekly Topics:

Week 1. Introduction to Digital Strategy and Planning

Week 2. Traditional Communications

Week 3. Digital Communications

Week 4. Digital Display Advertising

Week 5. Social Customer Service

Week 6. Budget

Week 7. Personnel

Week 8. Risks and Reputation

Week 9. Analytics

Week 10. Strategy Formulation and Plan


Erik Harbison


Erik has been building teams, strategies, and solutions for 20 years in the advertising and digital marketing industries. He has held several leadership roles with award-winning agencies, such as Harmelin Media, Refinery Inc., 360i, and True Action (an eBay Inc. Company). Erik was also an instrumental partner in his search engine marketing agency, directMASS, which was acquired in 2005. Erik has led innovative social media and performance media campaigns for leading brands in the retail, CPG, finance, travel, and technology sectors. Most recently, Erik has taken on the role as CMO at (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, education, and business development disciplines. Erik will serve as lead instructor throughout the eight-week program, moderating the live class sessions and supporting other instructors in online discussions for all of the modules.

Industry Advisory Council

The Digital Marketing landscape changes quickly. In partnership with the Digital Marketing Institute, an Advisory Council from leading employers and technology companies tests and validates our course content to make certain we are offering the most up-to-date curriculum. Members of the Industry Advisory Council include:

  • Practitioner & Technology: Facebook, Google, Twitter, LinkedIn, Salesforce, Buzzsumo, 50+ Subject Matter Experts
  • Employers & Recruiters: IBM, Microsoft, Vodafone, Coca Cola, Ogilvy, Dentsu Aegis Group, Omnicom Group, Communicorp, Quantcast, Allied Irish Banks, 3 Mobile, AA-ISP, SAP

Learn more about the Industry Advisory Council.


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