Social Media Marketing Certificate

Earn Your Globally Recognized Social Media Marketing Certification

Are you a professional marketer looking to transform your career by learning how to plan, execute, and measure advanced social media marketing strategies? Now, more than ever, businesses and organizations need to leverage social media marketing in order to compete in online social spaces like Twitter, Facebook, LinkedIn and YouTube.  With this increased competition, the need for social marketers who can manage an effective strategy, create meaningful content for sharing and engaging with users, and make data-driven decisions through proper analysis and interpretation of social media data is essential.

The University of Vermont collaborates with the world-renowned Digital Marketing Institute to offer a globally recognized social media marketing certification.  This industry-recognized certification will equip you with the skills and knowledge needed to become a social media marketing specialist. This fully online, 10-week program will provide you with the opportunity to:

  • Learn the essential skills, strategies, and knowledge to plan and implement relevant social media campaigns across multiple social platforms that will drive results
  • Apply the latest methods, techniques, and tools for improving your organization’s social media marketing presence and improve your brand-building efforts
  • Produce innovative and creative social media strategies, and learn how to leverage these strategies to gain competitive advantage for both your business and career

What’s more, all of our faculty and instructors are experts in the field of social media marketing. Not only will you learn the framework for social media marketing best practices, but you’ll also leverage your instructors first-hand experiences and explore case studies to help ground your learning in real-life scenarios.


Once you’ve completed the course, you’ll be awarded your certificate of completion in the Social Media Marketing program from UVM. In addition, you’ll be eligible to earn your globally recognized Social Media Marketing Certification from the Digital Marketing Institute, through completing a 3-hour Pearson VUE computer-based examination.


Weekly Topics

Week 1. Introduction to Social Media Marketing 

Week 2. Content Creation 

Week 3. Content Outreach 

Week 4. Facebook 

Week 5. Twitter 

Week 6. LinkedIn 

Week 7. Google+ 

Week 8. YouTube 

Week 9. Future Trends 

Week 10. Social Media Strategy & Planning 


“The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.”

Davin Kelly, Twitter

“The amazing tools I discovered through the Digital Marketing Institute allowed me to deliver a premium service to my customers.”

Sharon Cliffe, Twelfy

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