Digital Marketing Fundamentals Professional Certificate | UVM CDE
spinning border on flyout menu toggle button

Digital Marketing

Fundamentals


PROFESSIONAL CERTIFICATE

Digital Marketing Fundamentals

Advance your career in digital marketing and learn the latest innovative digital marketing strategies from industry experts. Today’s marketers need alternative strategies and tactics in order to connect with prospects and consumers. What worked a few years ago may not work now, or even a few months from now.

The University of Vermont Digital Marketing Fundamentals Professional Certificate is an online professional certificate where you’ll learn the holistic value of digital marketing through research and development of an actionable marketing plan. Every week of the program will be dedicated to a digital marketing topic, from mobile to email, from search-engine optimization to search-engine marketing.

This certificate is taught by seasoned practitioners who are succeeding in the digital space. With the numerous facets of digital marketing that are a part of an integrated marketing plan, you’ll learn from a variety of specialists leading in their area. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.


erik_harbison“To be a successful digital marketing professional in today’s changing landscape requires more than a blog, Facebook page, banner ad or email address. Success is based on understanding how to connect with a customer’s needs and wants. This course is designed to educate students on the core and emerging channels of digital marketing. Students will gain a new understanding for the ‘how’ behind these channels and why these channels are critical for solving the marketing challenges of brands today.”

- Erik Harbison, Lead Instructor, Digital Marketing
Fundamentals Professional Certificate

Testimonials

“This is the course you wish you had completed five years ago. This course will provide digital marketing professionals with the necessary insights on today’s digital landscape, tools on how to develop an effective marketing plan and frameworks on how to approach, and solve, common marketing challenges.”
Erik Harbison