Digital and Social Selling Professional Certificate

Audiences Served: Marketing staff and Salespeople, Consultants, Business Development Executives, Managers of all levels, or anyone leading sales teams who need to develop their digital sales capabilities and learn social selling techniques.

Earn Your Globally Recognized Digital & Social Selling Professional Certification

Are you a sales professional looking to sustain success in the digital age? In the digital economy, attracting and connecting with customers has become more complicated and less forgiving than ever. Changes in the sales environment have necessitated modern sales professionals to look beyond traditional selling methods to digital tools and techniques in order to nurture leads, construct sales strategies, build and maintain relationships, and meet organizational goals.

Together with the world-renowned Digital Marketing Institute, the University of Vermont is pleased to offer a globally recognized Digital & Social Selling Professional Certificate. This industry-recognized certification will provide you with the tools you need to become a digital and social selling specialist, focusing on the skills you need to become more efficient, surpass quotas, and attain selling success.

Recommended for Salespeople, Consultants, Business Development Executives, Managers of all levels, or anyone leading sales teams or looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques, this fully online, 10-week course will provide you with the skills and knowledge to:

  • Acquire more qualified sales prospects, reduce lead times, nurture leads more effectively and achieve a more balanced pipeline
  • Build solid relationships online, ensuring client satisfaction and repeat business
  • Understand the importance of and how to lead the implementation of a digital sales strategy in your organization

What’s more, all of our faculty and instructors are experts in the field of digital and social selling, so not only will you learn the framework for best practices, but you’ll also leverage your instructors’ first-hand experiences and explore case studies to help ground your learning in real-life scenarios.

Upon completion of the course, you’ll be awarded your certificate of completion in the Digital & Social Selling Professional program from UVM. In addition, you’ll be eligible to earn your globally recognized Professional Certification in Digital & Social Selling from the Digital Marketing Institute, through completing a 3-hour Pearson VUE computer-based examination.


Weekly Topics 

Week 1. Introduction to Digital & Social Selling

Week 2. Digital Research

Week 3. Sales Enablement

Week 4. CRM

Week 5. Social Content

Week 6. Digital Sales Messaging

Week 7. Engagement

Week 8. Social Account Management

Week 9. Digital Sales Leadership

Week 10. Integration & Strategy


Kevin Webster
Co-founder, Isla Marketing Agency

Co-Founder at Isla Marketing Agency, Miami/Fort Lauderdale Area. With a combined 20 years of experience, the Isla team applies ever-growing knowledge of marketing to help local and e-commerce businesses grow. Specialty areas include: SEO, SEM, Social Media Marketing, Conversion Optimization and Marketing Analytics.

Since 2003, Kevin has worked in online selling for B2B and B2C companies large and small. From generating leads for custom 3 ring binders with Forbes Custom Products, to selling watches Discount Watch Store, Kevin has worked with hundreds of companies across the US and Canada to improve their online efficiency.

Industry Advisory Council

The Digital Marketing landscape changes quickly. In partnership with the Digital Marketing Institute, an Advisory Council from leading employers and technology companies tests and validates our course content to make certain we are offering the most up-to-date curriculum. Members of the Industry Advisory Council include:

  • Practitioner & Technology: Facebook, Google, Twitter, LinkedIn, Salesforce, Buzzsumo, 50+ Subject Matter Experts
  • Employers & Recruiters: IBM, Microsoft, Vodafone, Coca Cola, Ogilvy, Dentsu Aegis Group, Omnicom Group, Communicorp, Quantcast, Allied Irish Banks, 3 Mobile, AA-ISP, SAP

Learn more about the Industry Advisory Council.


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