Seminar Description:
In today’s highly competitive economy every business searches for an advantage. Yet most resort to selling on price – garnishing only a small share of their market sector. The key to success is developing an effective sales strategy and implementation plan based on a unique and compelling value proposition. This one day interactive course will look at what value is, how to create it and how to build a sales plan based on it. A sales plan framework (both strategy and tactics) is used as the course guide. Participants will learn about primary components and focus on key areas. Cases will support discussions and exercises. Participants are encouraged to bring actual plans, issues, challenges, and reports from their work environment to the course for discussion and refinement.
This session will include an introduction and facilitated discussion around competitive strategies. The class will then work in groups to discuss and analyze specific competitive issues your organization is facing and create an action plan for implementation. The interactive format includes case study work, action planning and small group problem-solving.
Benefits:
- Understand the role of sales versus marketing;
- Understand how to create a unique and compelling value proposition for your company;
- Understand the framework for a complete strategic and tactical sales plan;
- Understand best practices in evaluating and managing a sales force;
- Identify new resources (books and tools) for developing and implementing a sales plan;
- Gain new sales tips and techniques to be used by sales professionals.
Who Should Attend:
- Presidents, CEOs
- VPs of Sales and/or Marketing
- Sales Managers
- Small Business Owners
- Entrepreneurs
Format:
The format of this seminar is interactive, where participants will set an individual goal during the course and create a plan for attaining it. A status update of that goal will be emailed for review and feedback to the instructor 30 days out from the seminar.
PROGRAM FEE INCLUDES:
- Instruction
- Program Materials
- Breakfast
- Lunch
- Certificate of Achievement
- Parking